tech industry
02/01/2006, 10:20am, EST
Wednesday, February 1st
Briefly: Apple trademark; ProjectWizards
In brief: Apple has sought a trademark on the phrase "Mac Pro" from New Zealand's Intellectual Property Office late last year, leading to speculation that the company will rename its PowerMac desktop line.... ProjectWizards has opened its first U.S. office in Atlanta, Georgia.... Iconfactory today released Agua Extras Vol. 1, extending the set to include a wide variety of folders, badges, and "other goodies".... A major Belgian music retailer is partnering with the iTunes Music Store, and will offer its customers 20 free iTunes downloads to help introduce them to the service.... Adobe on Monday confirmed its commitment to bringing the Creative Suite applications to Apple's Intel-based Macs.... Namesco, a domain name and hosting provider in the UK, is offering site visitors a chance to win one of five, limited-edition blue iPod nanos.
Filed under: industry
, 
, 5
, 
, 
, 
, 
, 
Top
subscribe to comments
for this article
MacBook mini MacBook MacBook pro
Just speculation.
Seems pretty straightforward to me. The new names don't bother me at all. It just makes sense to have Mac in all the names Apple is in the business of making money. So, branding trumps all else.
I will miss the PowerBook name, but it doesn't say anything at all about being part of the Mac family of computers. Apple has a lot of new people coming to the purchasing table, so clear, straightforward branding is a must.
Outside the Apple store during holiday shopping season, I twice overheard people say, "hey, there's the iPod store!" That should tell you right there why there can not be any branding confusion in Apple's product line.
I can't wait to stop hearing people call the computers "AppleMacs". As if their car was a "HondaCivic".
The keyboards all have a mixture of symbols and names on them, that don't appear on the menus. People call it the "Apple key" but have to look for the "clover" symbol on the menu to find they keyboard shortcut. Same with the other keys. Windows is clearer here, their menus say "Ctrl" and "Shift"; exactly what it says on the button.
Gotta keep it simple for Jo Public.
It's got a 68000 in it.
No need to change the name.
MacBook Pro (and maybe Mac Pro I guess), might be the worst names Apple has ever come up with. I guess they feel they need to differentiate the Intel line from the PowerPC line, but given how they are killing their PowerPC sales, maybe they should have been more aggressive and scrapped the low end PowerPC offerings.