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Advertisers seeking ads on iPod video

updated 04:15 pm EST, Tue January 31, 2006

Ads on iPods

Advertisers are scurrying to find new ways to subvert the commerical-free atmosphere of video content available for the video iPod. Since the launch of the video iPod, owners have been able to download commercial-free television shows from iTunes, causing advertisers to worry that they are losing potential audiences. According to the Wall Street Journal, "some companies are attaching recycled TV spots to the beginning of video files, or podcasts, that can be downloaded from popular Web sites." [subscription required]

"Others are creating new, subtler pitches to bracket shows attractive to their target audiences. And still others are creating their own podcasts that blur the line between entertainment and advertisement in hopes of enticing people to watch the commercials for their own sake," according to the WSJ

Anheuser-Busch has created ads in the form of a mini-documentary in order to entice viewers. The iPod-centered ads feature Ted Ferguson, a man who performs stunts in exchange for free beer from Anheuser-Busch. "The content has to be unique and different [to get viewers' attention]," says Marlene Coulis of

The Wall Street Journal reports that many company exectuvies are trying to figure out what will attract viewers in this new medium. "Consumers have agreed to download your messaging-- they are agreeing to transact with you- you have to be subtle and stop being used-car salesmen," says Greg Smith,
engagement specialist at Carat Fusion, a media services firm.

"People can order up entertainment choices like they order up dinner," states Nintendo's vice president of marketing, Perrin Kaplan. "Consumers today have so many choices. It's now about doing surgical marketing."

by MacNN Staff





  1. jedi2187

    Joined: Dec 1969



    They're nothing but pure evil, just like newspaper comics.

  1. gizmovision

    Joined: Dec 1969


    cool more ads...

    Then if they do that at the beginning or end of the show like PBS does then I expect a lower price on my video downloads... Then again I have never sent PBS a dime. As they run enough sponsorships that they really shouldn't... well that's another article and another website...

  1. vasic

    Joined: Dec 1969


    Newspaper comics...????!!

    Since the dawn of commerce, there was advertising. There is simply no way for the public to find out about some product or service without it.

    There would have never been any television, had there not been advertising to underwrite it. If we don't like it, then it's the necessary evil that sustains the rest (good or not so good).

    It was clear that advertising was going to make an appearance on downloadable video content. This might actually be good for us; perhaps we won't have to pay $2 for every single show, if there is a choice to include that advertising instead of shelling out bucks.

    Ultimately, it will provide options (=choice). If you have $2, don't watch the commercials. If not, then watch them. Choice is always good.

  1. mr100percent

    Joined: Dec 1969



    What ugly little money-grubbing trolls! It's bad enough that SNL skits on iTunes go for $1.99 each, instead of an entire episode. $1.99 is probably way higher than the, what is it, 5 cents per person per commercial on primetime?

  1. mr100percent

    Joined: Dec 1969



    I have a simple solution. The next video that comes up for sale on iTunes that features a commercial, we publicly boycott it. Send a message that future attempts like this will only earn scorn, and that will stop it from becoming a precedent.

  1. Gabriel Morales



    Save us money....

    The funny thing is that we'll probably still be paying the same or more for a video download with commercials. Witness cable and satellite TV-- You pay AND you have commercials!

  1. jayparry

    Joined: Dec 1969



    I dont like the idea that we have to use up time and bandwidth to download commercials in addition to the time it takes to download the video we purchased.

  1. chirpy22

    Joined: Dec 1969



    for those of you that have video you actually put video on them? if so, why? after seeing these things in the apple store, that screen is so small i don't understand how anyone could stand watching something on it for more than a minute or two. why didn't you opt for something with more storage capacity and a larger screen for the same money, like an archos?

    aside from that, i think advertising on ipods is not worth the money advertisers would invest in it. people will not stop watching tv just because they can download episodes on their ipod. leave tv for advertising.

  1. docsharp76

    Joined: Dec 1969


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