Macs, iPods come to UK grocery stores

The Tesco chain of grocery stores has given Apple its own space within its UK-based retail stores, a first for the retailer. The 120-square foot area will be stocking Apple computers, accessories, and iPods. The concept is being tested at Tesco's Milton Keynes store, and if successful Tesco will add Apple departments to other stores nationwide, according to Retail Week. "We have sold Apple products in our electrical departments before, so this is simply the next step beyond that,” said a Tesco spokeswoman. Apple said that it was working to expand its relationship with Tesco: "There are currently 150 Tesco stores selling iPods and the Milton Keynes store is the first to trial the combination of iPod and computer accessories in a dedicated space."

Filed under: iPod

, 3

3 comments

Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article

Expand All

Global Settings

siMac

Big Deal

01/25, 10:59am, EST

John Lewis have had Apple sections for ages...

Mac Elite

Joined Aug 2004

User is offline

JulesLt

Yes but

01/25, 2:27pm, EST

John Lewis isn't the country's largest supermarket chain, and it's also only visited by the relatively affluent - there's a very good crossover with part of Apple's existing market.

Tesco, on the other hand, is definitely NOT Apple's traditional market, and could be a fantastic way for them to expose their products to people who wouldn't visit a computer store.

Fresh-Faced Recruit

Joined Jul 2005

User is offline

alex69uk

Huge deal

01/25, 4:25pm, EST

If this is rolled out to more stores once the concept has been tested, this will be huge. Tesco is basically Wal-Mart with a better image. In the retail market, approximately £1 in every £8 is spent at Tesco in the UK. If Apple has its products in front of people while they are doing their weekly shop, they'll have incredible distribution network.

Fresh-Faced Recruit

Joined Jan 2006

User is offline

Your Comments