Macs, iPods come to UK grocery stores
updated 10:20 am EST, Wed January 25, 2006
Apple in the grocery store
The Tesco chain of grocery stores has given Apple its own space within its UK-based retail stores, a first for the retailer. The 120-square foot area will be stocking Apple computers, accessories, and iPods. The concept is being tested at Tesco's Milton Keynes store, and if successful Tesco will add Apple departments to other stores nationwide, according to Retail Week. "We have sold Apple products in our electrical departments before, so this is simply the next step beyond that,” said a Tesco spokeswoman. Apple said that it was working to expand its relationship with Tesco: "There are currently 150 Tesco stores selling iPods and the Milton Keynes store is the first to trial the combination of iPod and computer accessories in a dedicated space."
Big Deal
01/25, 10:59am reply
John Lewis have had Apple sections for ages...
siMac
Mac Elite
Joined: Aug 2004
Yes but
01/25, 02:27pm reply
John Lewis isn't the country's largest supermarket chain, and it's also only visited by the relatively affluent - there's a very good crossover with part of Apple's existing market.
Tesco, on the other hand, is definitely NOT Apple's traditional market, and could be a fantastic way for them to expose their products to people who wouldn't visit a computer store.
JulesLt
Fresh-Faced Recruit
Joined: Jul 2005
Huge deal
01/25, 04:25pm reply
If this is rolled out to more stores once the concept has been tested, this will be huge. Tesco is basically Wal-Mart with a better image. In the retail market, approximately £1 in every £8 is spent at Tesco in the UK. If Apple has its products in front of people while they are doing their weekly shop, they'll have incredible distribution network.
alex69uk
Fresh-Faced Recruit
Joined: Jan 2006