updated 10:20 am EST, Wed January 25, 2006
Apple in the grocery store
The Tesco chain of grocery stores has given Apple its own space within its UK-based retail stores, a first for the retailer. The 120-square foot area will be stocking Apple computers, accessories, and iPods. The concept is being tested at Tesco's Milton Keynes store, and if successful Tesco will add Apple departments to other stores nationwide, according to Retail Week. "We have sold Apple products in our electrical departments before, so this is simply the next step beyond that,” said a Tesco spokeswoman. Apple said that it was working to expand its relationship with Tesco: "There are currently 150 Tesco stores selling iPods and the Milton Keynes store is the first to trial the combination of iPod and computer accessories in a dedicated space."