UK ad agency goes \'Mac\'

One of the world’s most prestigious advertising agencies has built a new in-house production facility around Apple technology and is now reaping the rewards--both in terms of cost savings and the quality of its output, according to a profile by Apple. Ad company AMV's in-house digital production facility--The Lab--runs almost exclusively on Apple technology, and is setting an example of how Macs can improve business. Using dual-processor Power Mac G5s, The Lab has allowed AMV to eliminate the need to out-source their post-production needs, reducing cost. Apple Solutions Experts NMR set up The Lab so that all operators could access Final Cut Pro, Shake, Motion, Logic, Photoshop, Maya, Illustrator, InDesign, and DVD Studio Pro, with all machines interlinked for constant updates.

As the largest ad-agency in the UK, cost effectiveness and superior quality are of the utmost importance, something the switch to Apple products has allowed AMV. Mark Keller, head of post-production at The Lab, says "not only was Apple the most cost effective soultion, but the tecnology is capable of doing everything we want it to do. Xsan really made the difference by allowing us to create a shared storage environment."

by MacNN Staff