updated 10:35 pm EST, Wed January 18, 2006
\'Mac OS X Universal\' logo
Apple has launched its new Mac OS X Universal Logo Program, which enables developers to identify their products as 'Universal Binaries"--software that is able to run natively on both PowerPC- and Intel-based Macs, such as the iMac Core Duo and forthcoming MacBook Pro. The logo licensing program is designed for product packaging, advertising, websites, and other marketing communications, according to Apple's website: "Customers will reap the highest performance benefits from Universal applications and will be looking for products that are Universal. The Mac OS X Universal logo is designed to enable easy identification of these applications. The Mac OS X Universal logo can be used only by authorized licensees who have signed the Mac OS X Universal logo license agreement."