toggle

AAPL Stock: 109.41 ( + 2.67 )

Printed from http://www.macnn.com

Fox cautious about iTunes, digital media

updated 02:50 pm EST, Wed January 18, 2006

Fox cautious about iTunes

Fox television is being cautious with its move to the digital distribution age. The company told Reuters that it is taking a more cautious approach than rival networks in making its most popular TV shows available for new distribution outlets, such as iTunes: "It's been our strategy not to try to go out first with announcements but to go out with our best strategy. We're taking a more measured approach to what works and would not work," Fox Entertainment President Peter Liguori said during a presentation to TV critics in Pasadena. Earlier this week, both NBC and ABC agreed that making digital episodes available via iTunes had helped boost TV ratings, despite caution offered by some analysts.

Unlike rival networks such as ABC and NBC-- who have aggressively partnered with iTunes- Fox believes that new digital distribution networks are in the early stages of maturity. However, the company is exploring the online market under the aegis of its own corporate parent, such as Myspace.com, a social networking Web site that is popular with young people. The report says the marketing efforts have been helpful in promoting shows.

"In terms of new technologies, it's so early and in the nascent stages of what we can do with this," he said. "We think of this as a quintessential marathon and not a sprint."

CBS has also moved aggressively into the digital world, partnering for fee-based video-on-demand episodes with both Comcast and DirecTV as well as offering some of its sitcoms via Yahoo!'s video service and news and radio content via podcasts. Reports have also circulated on possible discussions wih Apple to offer its content via iTunes.

According to the report, Fox had begun experimenting with new distribution platforms when its sister cable network FX announced a deal to let DirecTV subscribers download episodes of "The Shield" and "Rescue Me" for $2.99 two days before their initial run on FX.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented