01/17/2006, 1:25am, EST
Tuesday, January 17th
Adobe debuts, ships After Effects 7.0
“Adobe After Effects 7.0 meets the needs of the most demanding film and video professionals and allows creatives who are moving into time-based design to easily create compelling motion graphics and visual effects,” said Jim Guerard, vice president of product management, Web and Video Solutions for Adobe. “With this release, After Effects has extended its leadership role in motion graphics and visual effects, on both the Mac and Windows platforms.”
After Effects streamlines workflows and enhances overall productivity: users can quickly create great-looking animations with hundreds of fully-customizable Animation and Behavior presets for animating text, effects, transitions, and backgrounds that can be accessed through Adobe Bridge, a full-featured file browser that can be launched independently. When used as component of the Adobe Production Studio, After Effects 7.0 also provides access to Adobe Dynamic Link, a workflow enhancing technology that eliminates the need for the intermediate rendering of projects.
Professional Edition gains HDR color support
Professionals can produce eye-catching motion graphics and sophisticated visual effects for delivery to virtually any media using After Effects. The new Graph Editor can create precise animations across multiple layers, allowing complete visual control over keyframe editing and easy synchronization of effects. New 32-bit high dynamic range (HDR) color support in the Professional edition allows users to match the behavior of color and light to achieve a high degree of photo-realism by compositing in 32-bit-per channel floating-point color, according to Adobe.
In the Professional edition, Timewarp utilizes motion vectors to slow down or speed up footage with smooth, crisp results and minimal artifacts. Adobe After Effects 7.0 also introduces the availability to export Flash Video (FLV) files, offering new integration with Macromedia Flash for customers who produce video for use on the web.
Adobe After Effects 7.0 is available now for Mac OS X 10.3.9 or Mac OS X 10.4. Estimated street prices for the full version are $1000 for the Professional edition and $700 for the Standard edition. Upgrade pricing is $200, while users can upgrade from the Standard to Professional edition for $500.
Filed under: software
Other story tags: video editing
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Ha ha ha, that's hilarious! Why don't you dump all of your Adobe applications and start using only Apple pro video editing software? Oh wait, Apple has no universal binary pro video editing software yet! Totally unacceptable, considering Apple stood on stage and declared how easy it was to produce universal binary software seven months ago.
Have you noticed that 95% of the currently available universal binary applications available today are either shareware or beta? What does that tell you?
Corsair, Apple's Pro applications will be Universal in March. What makes Adobe's not universal release unacceptable is that if they do as they did with the move from Classic to OS X, it won't be a 'feature' you can get without buying the next version. And since AE gets updated about every two years, that means two more years without a Universal Binary of AE. And THAT is unacceptable.
Seven months should be more than enough time to make an application under development available for both platforms. Quark did it, and Apple did it too. No major application has shipped since the Intel announcement, and THAT is why all you see is shareware's and betas. Blizzard's releasing World of Warcraft for Intel Macs in a few weeks - AE should have been a cakewalk compared to that undertaking.
I wonder if this will be usable through Rosetta.