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iPod halo reaches Apple, others

updated 02:00 am EST, Sat January 14, 2006

iPod halo affects many

The , helping out both Apple and a wide variety of other computer peripheral manufacturers, such as Belkin, Griffin Technology, Harmon Kardon, and Bose as well as high-end designers such as Kate Spade, according to MarketWatch. The report says that iPod products will contribute more than $200 million, or more than 20% of its 2005 sales of $800 million, to the 2006 fiscal year revenue of Belkin. "NPD does not yet have figures on the market for iPod accessory sales alone, but that during the first nine months of 2005, total portable digital player accessory revenue reached $412 million in the United States-a 370% increase from the same period in 2004-with accessory sales generating nearly 26 cents for every $1 of digital player sales. Of those sales, speaker systems made up the largest piece of digital player revenue, with 26.5% of the U.S. accessory sales, while player cases accounted for 18% of the market's revenue and sales of FM transmitters made up 16%."

by MacNN Staff





  1. schuster

    Joined: Dec 1969


    can this help the mac?

    While I think it's really cool that there's all these companies making iPod accessories, it would be even better if it could get them to make more accessories for the mac platform instead of just the iPod or at least give us drivers for their other products. Does anyone think that more companies will be interested in offering more mac support because of the iPod?


  1. jarod

    Joined: Dec 1969


    Of course!

    2005 was the year of the iPod.

    2006-2007 is the year of the Mac and an insanely new revolution!

  1. mmintler

    Joined: Dec 1969


    halo effect

    I think your wish will come true... I definitatley see a trend...

    E.g. Garmin, a company that has refused to support Macs with their GPS software for years- announce this week that by the end of 2006 all of their products will be OS X compatible.

    I realize this is completely antidotal... but two people I have worked with for years-both VIP's in IT companys who always had disdane (out of for Macs-you're all familiar with the arguments I've had with them for They have both purchased new imacs in the past 2 months-after buying ipods

    . Their primary explanation is that they are just "tired" of the Windows experience. Viruses, spyware etc.... the success of the ipod and the fact that Apple is "cool" again allows "the lemmings" to actually buy one without being made fun of by their friends

    If Apple can sustain this crazy pace of cool product innovation they've been releasing over the past 2+ years and the ipod still continues to grow I think 06 will be Apples big year... it sure feels good to be a Mac guy these

  1. Feathers

    Joined: Dec 1969



    "...who always had disdane (out of"

    Kind of ironic that in the context of his "ignorance" remark, mmintler should spell "disdain" incorrectly. :)

  1. LouZer

    Joined: Dec 1969


    Re: ignorance

    Well, he got anecdoatal wrong as well.

    Of course, two VIPs in IT companies means nothing unless their converting their entire line-up to Macs (or even a percentage).

    Oh, and Mmintler, just this year, one vendor of tax preparation software for the mac announced (or didn't so) that they wouldn't be offering it up for this year. Alright! Now another market who's only vendor is Intuit!

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