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01/11/2006, 9:30pm, EST

Wednesday, January 11th

Jansport backpacks integrate iPods

JanSport today announced that its Fall 2006 collection will feature several new backpacks and apparel updated with the latest technologies, including those that support the iPod. JanSport introduced the new proprietary LiveWire system, offering connectivity to Apple's iPod. LiveWire enables users to listen to their iPod with an integrated remote control and cord management. The company said its backpacks and apparel offer three different options: LiveWire, LiveWire+, and LiveWireBT. LiveWireBT utilizes Bluetooth technology to link a mobile phone and an iPod for hands-free use when carrying a backpack. Measuring only three inches long and 1-inch wide, JanSport's five button keypad is integrated into the right strap and allows for iPod controls; including volume, forward, reverse, pause and play as well as an "exclusive" power-off function that extends the battery life of the connected device.

A call-retrieve button, located on the opposite strap, enables users to stop music and switch to phone calls with the push of one button. Both mobile phone and iPod stay protected from the elements in JanSport's V-loft electronic pocket.

Extending the capabilities of JanSport backpacks and apparel, LiveWire+ technology offers full control of the iPod with an unobtrusive keypad that is comfortably integrated into backpack straps and "tastefully aligned" with apparel zippers. This keypad gives users the same five-button control of iPod (volume, forward, reverse, pause, and play as well as power-off). JanSport's LiveWire+ styles have a dual-port connection, allowing for compatibility with a third generation iPod as well.

While carrying a JanSport backpack, LiveWire technology makes listening to music simple. A universal jack incorporated in the right strap connects to headphones, while an interior universal cord plugs into CD and MP3 players. JanSport's V-Loft pocket holds the music player inside the backpack, protecting it from the elements, and a cord manager creates simple, convenient organization for headphone wires.


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