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Printed from http://www.macnn.com

Insider look at Jobs\' MWSF keynote

updated 01:25 pm EST, Thu January 5, 2006

Magic of Steve Jobs

A week before Steve Jobs delivers another keynote address at a Macworld Expo, an ex-Apple employee has offered that lead up to the presentations. Mike Evangelist, in an article for UK publication The Guardian, offers readers an insight into the world of Steve Jobs, glowingly portrayed as a "perfectionist" who has "little or no patience for anything but excellence from himself or others." Evangelist describes the events that lead up to the main event of the Expo, in which thousands of hours are spent on a few minutes of presentation--minutes that will be discussed for months after. Teams of Apple employees make last minute adjustments to various products to be unveiled and slideshows which will be witnessed by not only the thousands of fans actually at the Expo, but the tens of thousands participating via webcast.

Evangelist notes that even though Apple commands only a small portion of its primary market--with most businesses using PCs and few products offering Mac compatibility--the public presentations of Steve Jobs and Apple products have a rippling effect. When Apple releases or announces a new product, it gets attention, and Evangelist claims it is due to Jobs.

"He's the closest thing to a rock star you will find in the world of business."




by MacNN Staff

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Comments

  1. Buran

    Joined: Dec 1969

    0

    What, no link?

    Sure. Get people interested and then don't bother to tell us where to read it. Bad proofreading here ...

  1. dj2ndnature

    Joined: Dec 1969

    0

    I agree

    I agree

  1. mitchcohen

    Joined: Dec 1969

    0

    A link...



    My best guess - the article mentioned the Guardian, and it's easy to find there. But yeah, a link would have been nice. :-)

  1. macbarry

    Joined: Dec 1969

    0

    link to story

    http://media.guardian.co.uk/newmedia/story/0,,1678545,00.html

    may have to register to see the article

  1. eldarkus

    Joined: Dec 1969

    0

    proof reading?

    Thats funny.. Macnn doesnt proof read. :)

  1. howdesign

    Joined: Dec 1969

    0

    Good read.

    Like most spectacles, there's more to it than meets the eye. This was a very interesting article and recommended for those who marvel at Steve's showmanship.

  1. Macola

    Joined: Dec 1969

    0

    Webcast?

    I thought there was no live coverage of the keynote. How could anyone "participate via webcast"?

  1. addisonx

    Joined: Dec 1969

    0

    Re: webcast?

    Not a LIVE webcast. It is usually posted soon after the event.

  1. tontondavid10

    Joined: Dec 1969

    0

    link

    http://media.guardian.co.uk/newmedia/story/0,,1678545,00.html

  1. Sinemacula

    Joined: Dec 1969

    0

    link

    Try this one if you get a login screen with the other: http://technology.guardian.co.uk/weekly/story/0,16376,1677772,00.html

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