updated 01:25 pm EST, Thu January 5, 2006
Magic of Steve Jobs
A week before Steve Jobs delivers another keynote address at a Macworld Expo, an ex-Apple employee has offered that lead up to the presentations. Mike Evangelist, in an article for UK publication The Guardian, offers readers an insight into the world of Steve Jobs, glowingly portrayed as a "perfectionist" who has "little or no patience for anything but excellence from himself or others." Evangelist describes the events that lead up to the main event of the Expo, in which thousands of hours are spent on a few minutes of presentation--minutes that will be discussed for months after. Teams of Apple employees make last minute adjustments to various products to be unveiled and slideshows which will be witnessed by not only the thousands of fans actually at the Expo, but the tens of thousands participating via webcast.
Evangelist notes that even though Apple commands only a small portion of its primary market--with most businesses using PCs and few products offering Mac compatibility--the public presentations of Steve Jobs and Apple products have a rippling effect. When Apple releases or announces a new product, it gets attention, and Evangelist claims it is due to Jobs.
"He's the closest thing to a rock star you will find in the world of business."