Ford exec compares company to Apple
updated 03:50 pm EST, Wed January 4, 2006
Ford like Apple?
Ford's Executive Vice President Mark Fields today compared his company's current situation to that of Apple in the 1990s, according to Leftlane News, an automotive news site from the creators of MacNN. “I’d point you to the latest Interbrand ranking of the companies that are building their brand images, and their fortunes: E-Bay, Apple, Motorola. Guess what? Apple and Motorola , just like the American auto industry. The headlines were grim,” he said. But Fields hopes his company can innovate itself out of a slump, much like Apple did in recent years. "Apple and Motorola went on the offensive. They redefined themselves, they refocused on their brands, and they connected like never before with more customers. They did it with products like the iPod and the Razr phone – products that have excited customers with bold design and innovation.”
