updated 04:00 pm EST, Tue December 27, 2005
Apple in 2005
Apple was dubbed both a winner and a loser in 2005 by PC World. Looking at the , Dan Tynan said the company announced innovative products all year: "Apple started the year with the Mac Mini, a pint-size $499 Macintosh sans monitor, and ended it with the long-awaited video-enabled IPod. In between, Apple announced it would start using Intel chips in its new line of Macs. The first Intel-based Macs should debut at around the same time as Windows Vista, which could lead to the first serious OS competition since, oh, 1989. All in all, a very good year in Apple-achia." The magazine also called Apple's iTunes a winner, offering kudos to Apple for clinging to the $1-per-song pricing, despite tremendous pressure from the labels. However, the column challenges the company--along with CEO Steve Jobs--for its efforts to control the press and for taking Mac rumors sites to court.
"For a company that turned rumor wrangling into an art form, Apple proved mighty touchy when rumor sites revealed information about the Mac Mini and other products weeks before the company's official announcements. Touchy enough, in fact, to sic their legal beagles upon them. In one case, a California judge ruled the sites could not protect the anonymity of their sources (that ruling is currently under appeal). Apparently, the sites broke St. Steven of Jobs' 10th Commandment: Thou shalt not release information without prior approval. The result? Apple still doesn't have the information it sought, but did get a ton of bad PR."