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Mobile videos help test full-length TV

updated 04:20 pm EST, Thu December 22, 2005

Online video a \"test bed\"

The emerging video download industry which thrives on portable video players, such as Apple's fifth-generation iPod, is being called for full-length television shows. An analyst from ABI Research who conducted an extensive study says we won't be seeing full-length episodes of hit television shows downloaded to portable devices in 2006, but rather more of the "short-form video" that is currently available. "The mainstream broadcast model is an extraordinarily expensive way to trial new concepts and shows," the analyst said. "Over 70 percent of all new shows don't survive the first season. The logic of trying short versions on emerging platforms at relatively low cost before committing to the expense of hour-long TV productions will soon be apparent to content owners."

by MacNN Staff





  1. denim

    Joined: Dec 1969


    Interesting idea

    That means that only the people who can afford to buy the units will be the test audience. That can't help but make the TV shows more intelligent, as stupid people likely can't afford iPods or knockoffs. Maybe I'm just an optimist.

  1. beeble

    Joined: Dec 1969


    Money != Intellect

    Yes it's an interesting idea, but I have met literally hundreds of millionaires who don't have two common cents to rub together. The concept that the wealthy are intelligent and the peasant class are dolts is clearly absurd to even the most casual observer. I present as exhibit A Paris Hilton. The defense rests.

    Yes, that was much too easy wasn't it. Imagine how much smarter I could be if I was earning a half decent wage at the moment.

  1. qnc

    Joined: Dec 1969


    could be good

    think that it is a good idea as it adds extra content to the ipod there could even be made for pod shows all good for Mac etc..

  1. ZinkDifferent

    Joined: Dec 1969


    I believe...

    ... they are called 'podcasts'.

    As for the 'analysis' of "we won't be seeing full-length episodes of hit television shows downloaded to portable devices in 2006" -- he's right, because we're seeing downloads of full-length episodes of hit TV shows in 2005.

    LOST Desperate Housewives NBC etc...

    What is it with these analysts that don't even bother looking on the iPod store for content, and speak out of their a**?

    As for using iPod audience as a test bed for new shows - interesting concept.

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