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Apple mulling third iPod nano model

updated 12:10 am EST, Tue December 20, 2005

Third Nano model coming?

Apple is reportedly and does not expect to replenish it until mid-January.

The report says that for a 1GB iPod nano to be successful in the digital music player market, Apple would need to price the player aggressively at the $150 price point, which may sacrifice the company's profit margines. One analyst told the publication that retail pricing "may be tough" at $150 price point, but that Apple has proven that customers are willing to pay for style over storage capacity. Apple may also reduce pricing on its rumored redesigned Shuffles, as AppleInsider notes that Apple could market its second-generation 512MB iPod shuffle for as little as $80, while sustaining its industry-leading profit margins.

The same report says that Apple is now shipping more than 100,000 Nanos each day, despite shortages of the popular player that have forced users to pay more than retail on auction sites such as eBay. Although it is unclear how long the company has been able to produce such quantities, the production rate would amount approximately 9 million units in the December quarter, according to the report. Earlier this quarter, Apple shipped its 30 millionth iPod and estimates call for it ship as many as 14 million iPods this quarter, although some have lowered their estimates following holiday iPod shortages.

by MacNN Staff





  1. m4rtin

    Joined: Dec 1969



    Have they updated the coating yet or do these things still scratch like a thing that scratches easily?

  1. trevc

    Joined: Dec 1969


    whatabout battery life?

    Sounds like they added a protective sleeve, still pretty 'scratchy' I've heard. I'm trying to send mine back as my battery life doesn't come near the 14 hours and many I talk to don't either!?!

  1. bokubob

    Joined: Dec 1969


    up to

    You know, they do say "up to" 14 hours... so, they would only be lying if it ran for longer than 14 hours. You're probably thinking of "at least", which is different.

    SUE! SUE! SUE!

  1. powerbooks

    Joined: Dec 1969


    R: whatabout battery life

    When I first got my 4GB Nano a month ago, I was surprised that the red battery warning popped up after only five hours of listening. I almost called Apple to demand a replacement before I kept listening to clock the real lasting time. Guess what? After another seven hours, and it was still going.......

    Lessons: (1) Don't trust the battery warning (while quite frankly I was annoyed by its inaccuracy); (2) Up to 14 hours might be true in ideal situations; (3) Is anyone satisfied with 12 hours? Nobody would say yes, but I don't think I can use this against Apple.

  1. LouZer

    Joined: Dec 1969



    If you market something as saying "up to 14 hours" and you don't get anywhere near that, that is actionable as either a defective item or sheer false advertisement. Based on the "up to" argument, apple could claim that the iBook could get "up to 10 days" life on its battery, which could be true if you just let it sleep all the time. But that doesn't make it usable.

    And, to mean, I want a battery rating based on actual standard use, not 'best case' ( which, for an ipod, I think, is playing the same song over and over again at the lowest volume setting possible). Plug in some head phones, crank the volume to 50%, hit shuffle songs, and tell us how long it'll play. That's what people do, so that's what they want to know.

    Well, we'd also like an iPod that didn't drain its life away if you leave it plugged into the dock without a power source attached.

  1. ibugv4

    Joined: Dec 1969


    i don't...

    do anything like you said, louzer. In America, most iPods are used in cars. That means they have a constant power source, I can't find the site, but I saw a stat published on another news site that agreed with me: more Americans use an iPod in the car than stand alone, and as such the battery life issue is resolved with a car charge. Just a lil opinion from a daily iPod user since 2002 :)

  1. ender

    Joined: Dec 1969



    I've often wondered if folks who complained about poor battery life where basing that on the battery meter vs. actually letting their iPod run until the battery is completely drained? Battery meters are notoriously inaccurate until the device has been through a couple of COMPLETE charge/discharge cycles. That's how the meter is calibrated. Even your cell phone's manual will tell you to do this with a new battery. It's not really "conditioning" like you did with the old NiCd batteries, but it does in a way "set" the fully charged and fully discharged reference points for the battery.

    As for the comment about iPods being used mostly in cars: A) that in no way justifies it if Apple is in fact shipping iPods that don't meet the advertised spec, and B) you've obviously never been to a major city like Chicago or New York or been to a gym lately. :) Hop on the L or the Metra here in Chicago and you might wonder if the survey confused "commuting" with "driving". I'd like to see a link to your reference source (just for my own curiousity).

  1. ReggieX

    Joined: Dec 1969


    Who wrote this c***?

    "essentially a 2GB nano sans half the flash memory "

    You mean a 2GB nano with half the flash memory. Good grief.

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