updated 09:30 pm EST, Tue December 20, 2005
MS looks to CE after Xbox
Microsoft, which recently for some models.
The columnist, however, thinks that the company cannot dethrone Apple, despite the reorganization to help unify its digital audio/video strategy: "Now, just as Apple managed to use the halo effect of iPod's success to win back market share in its once-fading personal computer business, the rumored scuttlebutt indicates that Microsoft is hoping for a halo effect with its Xbox 360 to enter other consumer electronics markets. Yes, Microsoft is the company behind the Halo video game series, but let's not be so quick to hand out halos here."