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Future of HP-iTunes bundle unclear

updated 03:40 pm EST, Tue December 20, 2005

HP to honor iTunes deal

Hewlett-Packard is considering , following the termination of its HP-branded iPod program, according to Macworld UK. While the company is expected to honor its obligation to install iTunes on new PCs through January 2006, insiders suggest the future of the Apple-HP relationship is unclear. HP's executive vice president Todd Bradley stressed his belief that opportunity remains in the digital music market, but gave little away: "It's going to boil down to who can create a solution that lets you get the music you want, when you want it, and where you want it," he said.




by MacNN Staff

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  1. MacnnGregor

    Joined: Dec 1969

    0

    Duh....

    "It's going to boil down to who can create a solution that lets you get the music you want, when you want it, and where you want it." Why does HP think it has any clue how to do that? To make any new business model for music would require a major investment for a long period of time .. unlike the "new program every month" approach. HP needs to partner with Apple and work with Sirius and maybe work out a subscription service or something ... take a loss for one year by paying Apple ALOT to allow some hybrid device that works with iTMS and the others and bet that in 2 years you have the great assimilation device that can bridge the world. Anything else is just playing on the fringes and hoping for Apple to fail somehow.

  1. ZinkDifferent

    Joined: Dec 1969

    0

    Yes, the Music Strategy..

    ...The main strategy of all the other 'competing' music stores seems to boil down into one simple non-strategy: "We're kinda hoping Apple will fail, and *IF* that happens, well, THEN we'll look real pretty..."

    Then again, I guess that's really all they can hope for, seeing as how pretty much every single 'competitor' out there appears to be run by morons.

  1. testudo

    Joined: Dec 1969

    0

    Re: duh

    HP needs to partner with Apple and work with Sirius and maybe work out a subscription service or something ... take a loss for one year by paying Apple ALOT to allow some hybrid device that works with iTMS and the others and bet that in 2 years you have the great assimilation device that can bridge the world. Anything else is just playing on the fringes and hoping for Apple to fail somehow.

    Great concept! Except Apple has shown that it does NOT want to play with others, money or not. They've got their customers so tied up in their one basket, why would they give up any of it to let HP do any type of competing service (which would take away sales from the iPod or sales from the iTMS)?

    Remember, it was basically Apple who ended the HP-iPod deal, and without that, there's no reason for HP to deal with iTunes.

    Since Apple won't play nicely with anyone, all anyone can do is either roll their own service, or stay out of the business completely. Staying out is stupid, because once Apple's market falls and people start using other services (I know, no one on these boards thinks that will ever happen), you're too late to the game at that point to start a service.

  1. macimmortal

    Joined: Dec 1969

    0

    Here...let me translate:

    "It's going to boil down to who can create a solution that lets you get the music you want"

    Ok...so you can buy music at the iTunes music or buy CD's from your local record store, BUT...this isn't good enough. What this clown means is that you should be able to buy music from the online stores that probably line his pockets with kickbacks.

    "when you want it"

    ITMS is 24/7.

    "where you want it" Who the h*** wants it on anything OTHER than an iPod? PUHLEEZE!

  1. climacs

    Joined: Dec 1969

    0

    corporatespeak

    I used to work around these morons. Oy.

    ""It's going to boil down to who can create a solution that lets you get the music you want, when you want it, and where you want it."

    sounds like he just described iTunes.

    So, Apple wins according to HP veep Todd Bradley. Great! Thanks, Todd!

  1. ApeInTheShell

    Joined: Dec 1969

    0

    Slow news week?

    I don't know how many times I have read news this week from months ago. We knew HP pulled out from the iPod deal because it wasn't helping in the first place. Why buy a HP-iPod when you could get a regular iPod for the same price? Here's rumor: HP merges with another company, takes over their product, and forgets about it.

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