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AAPL Stock: 562.29 ( -3.03 )

New laptops to drive Apple marketshare

updated 10:20 am EST, Mon December 19, 2005

Apple laptop marketshare


Apple may dramatically , as it introduces new lightweight models and enjoys the surging iPod halo effect. One analyst predicts Apple will ship 3.27 million notebook computers worldwide next year, an increase of 42 percent compared to 2.29 million units this year. The study results, released by the Topology Research Institute, translate to a rise in Apple's worldwide market share of notebook computers: from 3.9 percent this year to 4.7 percent next year. Yang said that Apple will "grab consumers' attention next year as the company will unveil light-weight models with a stylish design aimed at luring female users, including 12-inch notebooks weighing in at 1.5kg (3.3lbs) as well as 14-inch models below 2kg (4.4lbs).

"Compared to other makers which will post only moderate growth, Apple's performance is significant and worth paying attention to," Topology analyst Simon Yang said.

The analyst also said that global notebook shipments will increase by 17.8 percent in 2006 to reach 69.5 million units, mainly driven by lower pricings and the new Intel dual-core platform, which is due to be launched next month. While Dell, Hewlett, Toshiba, Acer, and Lenovo are expected to maintain their respective positions as the world's top-five notebook makers next year, Yang said that Dell and Toshiba will show a slight decline in marketshare, while notebook marketshare for HP, Acer, and Lenova will be up slightly.


by MacNN Staff

(7)

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Comments

  1. mathew_m

    Senior User

    Joined: Feb 2002

    0

    Dropping the iBook line?

    While the latest iBook is a great value it really is only a stripped down Powerbook. These new lightweight models could turn out to be the Nano of Apple's laptop lineup. Great for both power users and average consumers who just want a light weight, power sensitive computer.

    Hopefully with the switch to Intel we'll see less of the stripping down for consumer models and a more homogenous product line based on needs instead of user classification.

  1. Glasspusher

    Fresh-Faced Recruit

    Joined: Oct 2000

    0

    12" for women only?

    Hey, I hope that the 12" PB lives on...I don't want to have to buy a PB as big as the 15". It's all about portability.

  1. kw99

    Fresh-Faced Recruit

    Joined: Nov 2001

    0

    "luring female users"

    I guess "male users" will not find those thin light notebook computers very appealing...

  1. jackie treehorn

    Fresh-Faced Recruit

    Joined: Jun 2005

    0

    12" user here...

    Hey, I am a DUDE... and a 12" PB user. It's not the size...it's how you use it.

    Long live the 12".

    J Treehorn

  1. mathew_m

    Senior User

    Joined: Feb 2002

    0

    The 13" will take the 12

    There won't be a point in buying a 12" Powerbook.

    The other direction this could go in is a iBook that is geared towards running the iLife apps and not the Pro Apps like FCP which probably haven't been fully optimized yet. This will confuse the marketplace as many people will still want to run ProApps on their new intel iBooks. I'm not familiar with how fast Rosetta is emulating PPC code so a G4 Powerbook still might be faster for those apps.

  1. ClevelandAdv

    Fresh-Faced Recruit

    Joined: Jul 2004

    0

    Low Numbers

    I think these numbers are actaully low as the Intel Mac will run both OS X or Windows, a fact many are overlooking. This will be a huge boon for Apple as it will make choosing between Apple's great design and Windoze compatability moot. I see their notbook marketshare in th 6-8% workdwide and 10%+ in the US.

  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000

    0

    Re: low numbers

    Naw, PC users will be turned off by the meager offerings of Apple laptops. Since Apple only sells like three different models (small, medium, large), there's no choice on what you actually want. You can get PC laptops where you specify the resolution monitor you want, what type of drives and bays, etc. PC Card slots on even the smallest of models (Apple can't even offer this on their 12" line - lame).

    With Apple? Oh, it looks nice! And you can get more memory. That's it.

    Oh, and as for it running windows, that's NOT a supported installation. No business user or IT department who needs windows ability is going to say "Hey, lets get this powerbook. It looks cool. And I think I can hack windows onto it, as well!" What if things go wrong? Who do you call if windows stops booting up when you're on the road and have a presentation tomorrow?

    Plus, they'd have to be buying an over-priced computer (compared to their competitors) AND then throw in copies of Windows XP Pro ($300) and Office ($400, if they don't have a corporate license). You can get both a lot cheaper with a windows lapop from Dell.

    And going on your point, then wouldn't the opposite hold true. Mac users buying PC laptops that fit their needs and hacking installing OS X on them. So wouldn't Apple lose market as much as gain it (and don't give me the c*** about mac users would never buy PC laptops, the PC crop out there has many features that Apple has decided their users don't require and thus don't sell).

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