updated 09:35 am EST, Fri December 16, 2005
Apple's has already announced its transition to the Intel architecture, but it remains to be seen if the company will . A new BusinessWeek column says the company will likely share the spotlight with another brand--though the partnership will help create positive buzz for Intel and help it shed some of the 'taint' of the Wintel alliance. "As Apple includes Intel's chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips? ... Is Apple going to accept "Intel Inside" money and all that goes with it? I have a hard time envisioning a scenario under which it would. The thought of Apple slapping 'Intel Inside' emblems on a Powerbook strikes me as so antithetical to the Steve Jobsian sense of aesthetics that it's laughable. The same would have to go for the Intel plugs in print and TV ads. I don't expect any of those Intel Pentium chimes in pitches for the next Mac."