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Intel inside and outside of new Macs?

updated 09:35 am EST, Fri December 16, 2005


Apple's has already announced its transition to the Intel architecture, but it remains to be seen if the company will . A new BusinessWeek column says the company will likely share the spotlight with another brand--though the partnership will help create positive buzz for Intel and help it shed some of the 'taint' of the Wintel alliance. "As Apple includes Intel's chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips? ... Is Apple going to accept "Intel Inside" money and all that goes with it? I have a hard time envisioning a scenario under which it would. The thought of Apple slapping 'Intel Inside' emblems on a Powerbook strikes me as so antithetical to the Steve Jobsian sense of aesthetics that it's laughable. The same would have to go for the Intel plugs in print and TV ads. I don't expect any of those Intel Pentium chimes in pitches for the next Mac."

by MacNN Staff





  1. TailsToo

    Joined: Dec 1969



    Of course, Intel has all sorts of marketing money, so if this would lead to more Mac exposure, it would be a good thing!

  1. eddd

    Joined: Dec 1969



    No way on the machines. Maybe on the packaging, and perhaps on the ads, but when was the last time you saw a Mac desktop ad?

  1. Thain Esh Kelch

    Joined: Dec 1969



    Ill die if I get an Intel sticker on my Powerbook.

  1. Feathers

    Joined: Dec 1969


    Special adhesive?

    Maybe there will be a sticker but like the little sticker on the power button of laptops, it will peel off real easy!

  1. phillymjs

    Joined: Dec 1969


    Never on the computer

    But the boxes are another story. IIRC they've already got logos on them for things like QuickTime, OS X, etc.

    Jobs would never agree to stickers like you see on Windows machines.

    At most there'd be something meant to be noticed and then immediately removed, like the little one they put on the laptops telling newbies how to eject CDs.


  1. Peter Bonte

    Joined: Dec 1969


    maybe if Intel pays

    Moucho chips = moucho cash Apple is going to have a hard time not accepting it, i hope its a removable sticker.

    Maybe the VIIV logo is more acceptable??

  1. jcarr

    Joined: Dec 1969


    Don't hold your breath.

    Co-branding will just lead to buyer confusion. It's bad enough that most consumers don't realize that they want a Mac. It would be worse to think of them not buying a Mac because they think it's just another Windoze machine now.

    No Intel chime, no "Intel Inside" sticker on the unit. If anything, a VERY small one on the box. All Mom & Pop need to know is that is a Mac. The pro users reading this forum already know that there'll be an "Intel Inside." Let's leave it at that.

  1. hayesk

    Joined: Dec 1969



    On the box and in the adds might be a good thing. I can't count how many people I overhear saying, "I want to buy a computer but it has to be Intel. My brother[/uncle/sister/etc.] told me it has to have Intel."

  1. ClevelandAdv

    Joined: Dec 1969


    Inside Only

    I am certain that Jobs made it clear to Intel that the "Intel Inside" marketing would not be part of the partnership. Apple has a stronger brand then Intel (even thought Intel is the larger company by far) so other than dollars, what is the incentive. Dell and others benefit by saying "Intel inside" to distinguish them from the minioins of PC's without Intel chips.

    Apple will not denegrade it's design, which is a large part of the brand identity, simply to get ad dollars from Intel.

  1. Deal

    Joined: Dec 1969



    That intel emblem is meant to have a beige background.

    Whatever Apple does, it will be much more classy!


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