Taking the iPod craze to the next level
updated 12:30 am EST, Thu December 15, 2005
Apple media portal?
"If Steve Jobs can make the iPod an , Apple will be the company to beat, a feat it could never accomplish with personal computers," writes Adam L. Penenberg for Slate. "Apple will become a force here on the day when the iPod is expressly designed to plug into your television—not to mention your car stereo and broadband network." Penenberg examines ways Apple could become a dominant player in digital video. His idea revolves around a "vast media portal" -- "essentially an Amazon.com for digital downloads." Apple has already sketched out a description for such a portal in numerous trademark applications, including its "Vingle" application. "It can be folly to predict Steve Jobs' next move, but this is one he almost has to make," Penenberg concludes.
