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Taking the iPod craze to the next level

updated 12:30 am EST, Thu December 15, 2005

Apple media portal?

"If Steve Jobs can make the iPod an , Apple will be the company to beat, a feat it could never accomplish with personal computers," writes Adam L. Penenberg for Slate. "Apple will become a force here on the day when the iPod is expressly designed to plug into your television--not to mention your car stereo and broadband network." Penenberg examines ways Apple could become a dominant player in digital video. His idea revolves around a "vast media portal" -- "essentially an Amazon.com for digital downloads." Apple has already sketched out a description for such a portal in numerous trademark applications, including its "Vingle" application. "It can be folly to predict Steve Jobs' next move, but this is one he almost has to make," Penenberg concludes.




by MacNN Staff

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