New Mac Store to open near Microsoft HQ
updated 02:25 pm EST, Tue December 13, 2005
Mac Store opening near MS
Computer Stores NW--owners of the regional chain known as --is set to open a new retail store just three miles from the world headquarters of Microsoft in Redmond, Washington. "With the popularity of the iPod, and the resulting growing popularity of the Mac and Apple in general, we thought it was time to see Redmond with a Mac Store in its backyard," said Kevin Anderson, CEO of Computer Stores NW. "Despite the presence of Microsoft as a major employer in that area, we know there are many Mac devotees in their ranks, and of course the area has great demographics for the iPod and all its accessories." With seven retail/service stores, The Mac Store chain is a longtime local Mac devotee hangout in the northwest, and has become the largest Apple Specialist in the U.S., a special designation given to Apple-centric outlets that achieve specific goals and guidelines for the reselling of Apple products.
Additionally, the Mac Stores have complete service and repair centers, training facilities called "Mac University," and an outbound service called "Mac Housecalls." The store will also offer a bin of Groucho Marx glasses "for the use of any Microsoft employee who wants to protect his or her identity while shopping in an Apple-based store."
The new Mac Store will launch Saturday December 17th in the Redmond Town Center, 7501 166th Ave. NE. Redmond.
Fresh-Faced Recruit
Joined: May 2005
This will be fun to watch
It's the same as opening a flashy BMW showroom on the campus of GM in Detroit, MI... I'm sure those Groucho Marx glasses/mustache will be flying off those shelves... It has been reported here that there were angry internal memos by Billy G. and Steve Balmer, on the account of wearing white earbuds on MS campus. And this was NOT just in the MacBU area! It'll be fun to wach what the bosses do when their folks start frequenting the new store...