Auto videos on iTunes

, a resource for automotive information, announced today that 21 of its automotive videos are now offered as free podcasts on Apple's iTunes Music Store. Edmunds.com also announced that Nissan became its first ever podcast advertiser, developing a 15-second "teaser" advertisement that introduces Edmunds.com's video podcasts. According to the company, the advertisement demonstrates the excitement of driving Nissan's exciting and popular 350Z, concluding with a shot of the Z's gear shift and the suggestion: "For another rush, try this little hand-held device." The podcasts feature road test reports on vehicles as diverse as the Lexus IS350, the Honda Civic Si, the Nissan Titan and the Porsche Boxster S. In addition, vehicle comparisons include the BMW 330i vs. the Audi A4 and the Mazda MX-5 vs. the Pontiac Solstice.

"Edmunds.com once again demonstrates its ability to provide its savvy consumer viewers with high quality content in a cutting-edge, engaging and easy-access video format, and we're delighted to be able to provide our advertisers with a new venue to reach those viewers," said Matthew Kumin, executive vice president for Edmunds.com. Kumin added, "And we're especially pleased Nissan has created an extension of its current campaign that makes it clear to viewers that the spot was created especially for hand-held video players."

Edmunds.com is providing its video podcasts to on-the-go consumers and auto enthusiasts just as video download capabilities are being introduced.

"This was a natural fit with our media strategy to allow our consumers to have control over their media choices. Nissan is committed to leveraging technology to ensure our message remains relevant and contextually placed within our target consumers' lives," said Jan Thompson, vice president of Nissan marketing.

by MacNN Staff