toggle

AAPL Stock: 116.47 ( + 0.16 )

Printed from http://www.macnn.com

Five rules of cool to imitate Apple\'s success

updated 06:10 pm EST, Mon December 12, 2005

Five rules of cool

There are that must be followed in order to imitate Apple's enormous success, according to one columnist. They include a collective of well-known loyal customers that avidly defend the company on a whim, as well as the company's seemingly impervious reputation, according to a column from The Age. The first rule is that excellence trumps everything; "your products had better be as good as Apple's," the columnist says. Second, decide on your story, then stick to it; "say what you are. Stick to it, again and again." The third rule is to choose your friends well; "what's unusual to the point of singularity is Apple's chutzpah in claiming the imprimatur of notables who died before the PC existed."

Fourth, choose your enemies better, "the company [Apple] unveiled the first Macintosh during the peak of IBM's dominance of the computer market, and its implicit portrayal of Big Blue as a tyrant convinced many individual computer buyers." Finally, let your allies play bad cop, "Apple rarely bashes its competitors directly [...] Why bother to attack when surrogates can do it so much more effectively?"




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a for ...

toggle

Most Commented