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Flotshop launches one-page iPod shopping site

updated 11:30 am EST, Fri December 2, 2005

Flotshop iPod store

Flotshop has launched a to display top-selling iPod products with an image-based approach that offers more than 80 items without clicking, scrolling, or opening additional windows. An overall map provides a quick, clear landscape of the entire shopping category. Rolling the cursor over a product on Flotshop.com instantly pops up a balloon with details, price, and Amazon product ratings. "This is primarily an experiment to solve a crummy user experience," said Eric Antonow. "On almost every online store, it still feels like I'm staring at a database--or at least an interface that only a database could love. We're hoping that other people provide feedback and direction on ways they want to see the idea improved." The project is openly soliciting comments and criticism from designers and user experience professionals to expand on the prototype, with plans for revisions and additions before the year's end.




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