Disney, Clear Channel to advertise on iPods
updated 06:00 pm EST, Mon November 28, 2005
Disney, Clear Channel ads
Walt Disney and Clear Channel today announced that they are starting to --such as Apple's fifth-generation iPod. The two media giants will be the first major media corporations to offer promotional videos to iPods and other related players, according to a report from the Red Herring. Disney plans to offer full-screen, high-quality video from The Chronicles of Narnia, while also providing trailers, clips, interviews, and other content via its website. Clear Channel will provide 60-second video segments of its "Rush Limbaugh Show" for both fifth-generation iPods and PCs to subscribers of the "Rush 24/7" premium content service, starting December 12th.
Members of Clear Channel's content service pay $7 per month ($50 per year), to access live audio streaming of every broadcast of the Rush Limbaugh show, as well as podcasts of the shows. Boyd Peterson, analyst at Yankee Group said "Every individual deal is adding its weight to the overall trend of consumer adoption of other modes of acquiring content." Brian Glicklich, vice president of the interactive division at Premiere said "It's an audience thing; we listen very carefully to what the audience tells us. They have made it very clear that they love [audio] podcasting," according to the report.
You have been assimilated
11/28, 07:10pm reply
Resistance is futile.
dimplemonkey
Fresh-Faced Recruit
Joined: Oct 2001
"Exploitation"
11/28, 07:29pm reply
I love how they keep using the work "exploitation" as if they are being taken advantage of. If I'm already recording the content on my TiVo, why should they care if I watch it on a TV or my iPod? If anything, this allows me to watch MORE of their advertisement-based content. And it'll be much, much more difficult to skip over the commercials on an iPod vs on my TiVo! The studios are starting to sound more and more like the music execs, which is a bad thing.
ender
Fresh-Faced Recruit
Joined: Mar 1999
I usually try to mind my
11/28, 08:32pm reply
language, but I only have three words for this. f*** CLEAR CHANNEL
Z
zac4mac
Senior User
Joined: Oct 1999
oxycontin is great!
11/28, 09:57pm reply
I am stoked to be able to watch ultra-right wing christian nutjob, (and drug addicted, pro-death penalty, pro-poverty slimeball) limbaaaaaaaw on my iPod while driving my pro-terrorist SUV in my white supremacist suburb in Kansas. It's great to be privileged!
aer
Fresh-Faced Recruit
Joined: Mar 2004
zac4mac...
11/28, 10:25pm reply
I AGREE!!!!! couldn't have said it better myself. I actually have a bullseye on a picture of the CEO of Clear Channel. I work in radio, and clear channel LOVES to take away jobs, and wipe their a** in every single thing. all to make a buck, and help their shareholders. I hope Clear Channel flops with this idea.
FastAMX79
Fresh-Faced Recruit
Joined: Sep 2000
Sony & Clearchanel?
11/28, 10:49pm reply
Reverse engineer iTunes and OSX - then decide to use Windows... because THEY "get it", and as we've seen easy pickings in that market...
Unless Apple makes it easy, they wont distribute squat!
These clowns.... or as steve would say "Bozo's"
Keep talking.....
Armas
Fresh-Faced Recruit
Joined: Jan 2002
The Wal*Mart of radio
11/29, 12:06am reply
Thanks to ClearChannel radio has become a complete wasteland.
I've switched to Sirius for Howard and Derek & Romaine, and I systematically boycott any concert organized by ClearChannel. The b******* won't get one penny of my money.
They're a bunch of lying hypocrit scumbags. f*** THEM.
LordJohnWhorfin
Fresh-Faced Recruit
Joined: Aug 2002
i'd rather...
11/29, 04:24am reply
...have my blood sucked out by leeches
Shove an icepick under a toenail or two
I'd rather clean all the bathrooms in Grand Central Station with my tongue
Than load Rush Limpballs on my iPod.
climacs
Fresh-Faced Recruit
Joined: Sep 2001
a limerick
11/29, 04:25am reply
Rush is familiar with p***
Of the sort his listeners scorn
He loves to watch guys
While stroking his thighs
And wanks til his d*** is well-worn.
climacs
Fresh-Faced Recruit
Joined: Sep 2001
Good trend
11/29, 09:01am reply
Hopefully it will continue, the content, not the self-righteous, biggoted, narrow minded, book burning mentality I am seeing here. We are all entitled to our own point of view-it just amazes me how the those who celebrate diversity and open mindedness are so intolerant of those who have a view different than their own. Nice command of the english language, too.
mgpalma
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Joined: Sep 2000