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Disney, Clear Channel to advertise on iPods

updated 06:00 pm EST, Mon November 28, 2005

Disney, Clear Channel ads

Walt Disney and Clear Channel today announced that they are starting to --such as Apple's fifth-generation iPod. The two media giants will be the first major media corporations to offer promotional videos to iPods and other related players, according to a report from the Red Herring. Disney plans to offer full-screen, high-quality video from The Chronicles of Narnia, while also providing trailers, clips, interviews, and other content via its website. Clear Channel will provide 60-second video segments of its "Rush Limbaugh Show" for both fifth-generation iPods and PCs to subscribers of the "Rush 24/7" premium content service, starting December 12th.

Members of Clear Channel's content service pay $7 per month ($50 per year), to access live audio streaming of every broadcast of the Rush Limbaugh show, as well as podcasts of the shows. Boyd Peterson, analyst at Yankee Group said "Every individual deal is adding its weight to the overall trend of consumer adoption of other modes of acquiring content." Brian Glicklich, vice president of the interactive division at Premiere said "It's an audience thing; we listen very carefully to what the audience tells us. They have made it very clear that they love [audio] podcasting," according to the report.




by MacNN Staff

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Comments

  1. dimplemonkey

    Joined: Dec 1969

    0

    You have been assimilated

    Resistance is futile.

  1. ender

    Joined: Dec 1969

    0

    "Exploitation"

    I love how they keep using the work "exploitation" as if they are being taken advantage of. If I'm already recording the content on my TiVo, why should they care if I watch it on a TV or my iPod? If anything, this allows me to watch MORE of their advertisement-based content. And it'll be much, much more difficult to skip over the commercials on an iPod vs on my TiVo! The studios are starting to sound more and more like the music execs, which is a bad thing.

  1. zac4mac

    Joined: Dec 1969

    0

    I usually try to mind my

    language, but I only have three words for this. f*** CLEAR CHANNEL

    Z

  1. aer

    Joined: Dec 1969

    0

    oxycontin is great!

    I am stoked to be able to watch ultra-right wing christian nutjob, (and drug addicted, pro-death penalty, pro-poverty slimeball) limbaaaaaaaw on my iPod while driving my pro-terrorist SUV in my white supremacist suburb in Kansas. It's great to be privileged!

  1. FastAMX79

    Joined: Dec 1969

    0

    zac4mac...

    I AGREE!!!!! couldn't have said it better myself. I actually have a bullseye on a picture of the CEO of Clear Channel. I work in radio, and clear channel LOVES to take away jobs, and wipe their a** in every single thing. all to make a buck, and help their shareholders. I hope Clear Channel flops with this idea.

  1. Armas

    Joined: Dec 1969

    0

    Sony & Clearchanel?

    Reverse engineer iTunes and OSX - then decide to use Windows... because THEY "get it", and as we've seen easy pickings in that market...

    Unless Apple makes it easy, they wont distribute squat!

    These clowns.... or as steve would say "Bozo's"

    Keep talking.....

  1. LordJohnWhorfin

    Joined: Dec 1969

    0

    The Wal*Mart of radio

    Thanks to ClearChannel radio has become a complete wasteland.
    I've switched to Sirius for Howard and Derek & Romaine, and I systematically boycott any concert organized by ClearChannel. The b******* won't get one penny of my money.
    They're a bunch of lying hypocrit scumbags. f*** THEM.

  1. climacs

    Joined: Dec 1969

    0

    i'd rather...

    ...have my blood sucked out by leeches
    Shove an icepick under a toenail or two
    I'd rather clean all the bathrooms in Grand Central Station with my tongue
    Than load Rush Limpballs on my iPod.

  1. climacs

    Joined: Dec 1969

    0

    a limerick

    Rush is familiar with p***
    Of the sort his listeners scorn
    He loves to watch guys
    While stroking his thighs
    And wanks til his d*** is well-worn.

  1. mgpalma

    Joined: Dec 1969

    0

    Good trend

    Hopefully it will continue, the content, not the self-righteous, biggoted, narrow minded, book burning mentality I am seeing here. We are all entitled to our own point of view-it just amazes me how the those who celebrate diversity and open mindedness are so intolerant of those who have a view different than their own. Nice command of the english language, too.

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