updated 06:00 pm EST, Mon November 28, 2005
Disney, Clear Channel ads
Walt Disney and Clear Channel today announced that they are starting to --such as Apple's fifth-generation iPod. The two media giants will be the first major media corporations to offer promotional videos to iPods and other related players, according to a report from the Red Herring. Disney plans to offer full-screen, high-quality video from The Chronicles of Narnia, while also providing trailers, clips, interviews, and other content via its website. Clear Channel will provide 60-second video segments of its "Rush Limbaugh Show" for both fifth-generation iPods and PCs to subscribers of the "Rush 24/7" premium content service, starting December 12th.
Members of Clear Channel's content service pay $7 per month ($50 per year), to access live audio streaming of every broadcast of the Rush Limbaugh show, as well as podcasts of the shows. Boyd Peterson, analyst at Yankee Group said "Every individual deal is adding its weight to the overall trend of consumer adoption of other modes of acquiring content." Brian Glicklich, vice president of the interactive division at Premiere said "It's an audience thing; we listen very carefully to what the audience tells us. They have made it very clear that they love [audio] podcasting," according to the report.