iPod success drives out another competitor

The success of Apple's iPod has driven out yet another competitor from the Taiwan music player market. Digitimes reports that BenQ plans to withdraw its Joybee series MP3 player models from the Taiwan market due "mainly to strong competition from the Apple Computer iPod series." While Apple's iPod has driven out competitors such as Rio and Olympus from the music player market, the report notes that US-based ViewSonic will launch several own-brand MP3 player models for the first time in the local market sometime in December.

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