Blunt video offered on 3G mobile network

Hutchison 3G UK--a company delivering media-rich audio and video to mobile handsets that competes with Apple's iTunes Music Store--today will debut the video for the new single from James Blunt, featuring Mischa Barton of the hit TV show "The OC". Since the 3G network began offering videos, it boasts more than 15 million video downloads with 3.2 million users in Britain, according to a report from The Evening Standard. Madonna, Charlotte Church, and the Pussycat Dolls have made online videos, while Hardfi are creating a download-only sequel to the video for their latest track--Cash Machine. Marketing director of Hutchison 3G UK Graeme Oxby hopes to challenge MTV, according to the report. "We're starting to see significant changes in the scheduling of releases, with channels such as 3 much higher up the pecking order, challenging traditional routes such as MTV for premieres," Oxby said.

Filed under: industry