updated 09:00 am EST, Tue November 22, 2005
LaCie Brick disk drives
today introduced what it called a "playful new set" of stackable hard drives in vibrant white, red and blue colors: the LaCie Brick Desktop Edition, which uses a 3.5-inch drive and offers capacities from 160GB to 500GB and Mobile Edition, which uses a smaller 2.5-inch drive and is available in capacities from 40GB to 120GB. LaCie says it teamed up with renowned designer Ora-Ďto to create colorful building block-shaped hard drives to "make everyday storage and backup not only functional, but fun." LaCie's Bricks offer nearly effortless setup and feature either a USB 2.0 connection (both desktop and mobile versions) or a dual USB/FireWire 400 interface (mobile version).
The 300GB and 500GB versions of the LaCie Brick Desktop Edition include an automatic thermo-regulated smart fan that changes airflow based on need. Lower capacity models are fanless for near-silent operation, according to the company.
"LaCie has always pushed the boundaries of timeless hard drive design and performance. This new unique Brick range shows our playful side," says Olivier Mirloup, LaCie Senior Product Manager. "Now storage is as fun as a child's game with bright, primary hues that add color to your digital life."
LaCie Brick hard drives are available for pre-order today at the LaCie Store online and will be widely available through LaCie's dealer network by the end of December 2005. LaCie Bricks ship with LaCie One Click Backup Software for both Mac and PC platforms as well as LaCie Silverlining and SilverKeeper drive management and advanced backup utilities for Macs.
Pricing for the Desktop models are $120 (160GB/white), $150 (250GB/red), $200 (300GB/Blue), and $400 (500GB/Red), while the mobile version is available with a USB 2.0 interface in 40GB ($120/white), 80GB ($150/Blue), and 120GB ($300/red). The 40GB dual interface mobile version is the same price, while the other models are priced $20 and $30 more, respectively. The red 250GB Brick is in stock
now and other Desktop Editions will ship end of December. Mobile Editions
will ship January 2006, according to the company.