ipod
11/22/2005, 2:20pm, EST
Tuesday, November 22nd
Apple ships 30 millionth iPod
Apple announced today that it has shipped over 30 million iPods since 2001. Apple also said it has sold over 600 million songs via its iTunes Music Store since its launch. Gene Munster of investment research firm PiperJaffray recently said he expects Apple to reach 37 million iPods by the year's end. The holiday shopping season is expected to give a major boost to iPod sales, further bolstered by the availability of the iPod nano and video-capable iPod. “We expect the iPod to continue to be a foundation for growth in other parts of Apple’s business, and we expect that by the end of calendar 2005 more than 37m iPods will have shipped, providing Apple with a greater scope of awareness for various products.”
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Presuming that sales continue to rise equivalently, it won't be long before Apple is in the top 3 music retailers in the US. Since a vastly higher proportion of iTMS sales go directly to artists and record companies, that's going to put them in a very difficult to ignore position as much as the big record companies hate working with them. An installed base of 37 million players is hard to ignore, too.
Ah, how things grow interesting when the RIAA and co least want them to.
I think PJ are setting up APPL for disappointment by setting an unrealistic goal.
If Apple had only today shipped the 30 millionth iPod, that would be bad news--it would mean only about 1.767 million iPods had been sold two months into this quarter, whereas in fact it should be more like 4-5+ million by this time.