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ipodnn: industry

11/21/2005, 11:00am, EST

Monday, November 21st

Ford Fusion ad to capitalize on iPod craze

Ford Motor Company is targeting the iPod generation with a new TV spot for the midsize Fusion sedan. The automaker recently launched an aggressive marketing campaign for the new car dubbed "Life in Drive," part of which includes a series of television commercials advocating the car's hip appeal and innovative features, according to Left Lane News. One particular TV spot, called "Particles," caught the attention of several iPod fans because it opens with a young man selecting music on his iPod on a subway train, and later shows him driving a Fusion.


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