ipod
11/21/2005, 10:20am, EST
Monday, November 21st
Analyst: iPod needs more video content
Standard & Poor's Equity Research analyst Megan Graham-Hackett reiterated a "hold" rating on Apple stock, but raised the firm's 12-month price target from $56 to $66, following news that TiVo would release software to link its DVR to the iPod, according to Forbes. "In a research report Graham-Hackett said, 'In our view, the video iPod needs expanded content to be a more attractive device.' However, Graham-Hackett noted that the process for converting the TV programming onto the video iPod 'is still a bit complex and may limit demand.' The analyst noted that while Apple trades at a price/sales multiple of 3.9 times, well above peers, 'we believe it can continue to do so with its new product momentum.'"
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Analysts. Is that a ban word?
Does it need more content? Not really. Will it a sell more iPods? Probably a few, but not many compared to those that buy it for music.
Has Graham-Hackett actually tried it himself? The only reason why it is more difficult than it could be is that it appears Apple is trying to be the good citizen to the MPAA and therefore has instructed employees that they aren't allowed to educate customers regarding software outside of Apple's own products such as Quicktime or iMovie.