Thought Equity today released for free download. Designed for Apple's iPod and iTunes users, the reels are about one to two minutes in length and are composed of clips from Thought Equity’s stock footage library. The current m4v video reel themes include Extreme Ski footage, Animals, Travel, and more. "Production professionals can create their own reels using Thought Equity’s online stock footage library, which includes all genres of footage including lifestyles, culture, travel, aerials, sports, and wildlife. Thoughtequity.com offers the largest selection of HD and film clips in the industry." The company offers a library of premium film and HD stock footage for users to create their own videos or add to any video project.