Motorola to overhaul ROKR iTunes phone
updated 04:10 pm EST, Wed November 16, 2005
New ROKR phone in 2006
BusinessWeek reports that Motorola will introduce a in the first quarter--updated to address the main criticisms of the first release. The company also said the company would "rip a page out of Apple's playbook" and begin selling phones the day after announcing them -- rather than announcing them well in advance, as it has up to now, according Reuters. The company based the change, in part, losing the edge in a competitive industry and also said that economic times and sales have also improved, allowing the company to be more secretive about upcoming products. [updated]
Expect a phone with a 1 megapixel camera, a 3.5 millimeter earphone jack (same as the iPod uses), and enough storage capacity to hold 1,000 songs -- all capabilities Motorola has confirmed. The current phone's basic design will be replaced by a new enlcosure, which BusinessWeek sources say will be an elegant slider format. "We've learned a lot," says Motorola CEO Ed Zander. "We're definitely building on the ROKR experience." iTunes will likely be part of the package, though Motorola and Cingular haven't agreed to a lineup beyond December 31.
Motorola also would not say when it plans to follow its ROKR iTunes phone with new iTunes-based gadgets, but said it would put iTunes in other Motorola handsets at operators' requests, according to Reuters.











Ripping a page out ?!?
11/16, 06:19pm reply
What are they talking about? Apple's pagebook includes a whole chapter on announcing something (anything) and then delivering it in 4 to 6 months. I want some of the crack they're smoking.
PeteWK
Senior User
Joined: Jan 2001
Available tomorrow?
11/16, 10:42pm reply
So since Moto has changed their announcement policy, I take it that the ROKR Mk II will be in stores tomorrow. Wow! That was a quick development cycle. It's like they've got it shipping out the door no sooner than they realised the first one sucked lemons.
It's good to see Moto so incredibly responsive to customer criticism.
beeble
Fresh-Faced Recruit
Joined: Mar 2004
test
12/02, 01:44pm reply
test
Synthetic
Administrator

Joined: Mar 2005
testing again
12/02, 01:47pm reply
think i got it this time.
Synthetic
Administrator

Joined: Mar 2005