ScottEVest has launched version 4.0 of its ($50) that can stow an iPod as well as other technological devices while concealing the wiring. "Version 4.0 capitalizes on the growing popularity of iPods, cell phones, and other electronic devices, with fashionable clothing that combines the need to carry mobile electronics with looking good." The clothing is designed to have a sharp look that protects the wearer from getting tangled in cords or dropping expensive equipment.