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http://www.macnn.com/articles/05/11/10/chizen.on.apple/

Adobe's Chizen on Apple, Intel switch

updated 10:55 am EST, Thu November 10, 2005

 

Chizen on Apple


Adobe CEO Bruce Chizen said a is a "good thing," in a recent interview with Silicon.com. Chizen said Apple is has a "very stable, loyal customer base," and he said despite some competition from the Mac maker, he still considers Apple to be a "friend." On the topic of Apple's transition to Intel processors, he said: "In the long term it's great because it allows production of faster, more powerful computers that can be more affordable than today. Plus, in theory, because we work closely with Intel we should be able to take advantage of the optimisation that we do around Intel at the native level, especially for graphics and video applications. The challenging part will be the switch. It will take coding and compiling time - and that's work."


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  1. l008com

    Addicted to MacNN

    Joined: Jan 2000

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    11/10, 12:41pm | report spam | Reply |

    In Other Words

    The hard part will be the switch. We're going to charge you a fortune for intel native mac versions of our apps!

  1. corsair

    Fresh-Faced Recruit

    Joined: Sep 2005

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    11/10, 01:02pm | report spam | Reply |

    Yeah but

    The question is who ISN'T going to charge for Intel native versions. Anybody willing to wager that Apple is going to give you Final Cut native Intel for free?

    If I remember correctly, it wasn't Adobe everyone was complaining about during the PPC and OS X changeovers. It was Quark that was s******* everybody.

  1. dashiel

    Fresh-Faced Recruit

    Joined: Sep 2001

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    11/10, 02:37pm | report spam | Reply |

    re: In other words

    the intel version will be part of CS3 and will cost the same as any previous upgrade version.

    --

    on a separate note, chizen really makes an interesting comment in regards to optimization for the intel architecture. G4/G5/Altivec optimization has always taken form in shape of a plugin. i suspect it's not as comprehensive or integrated as any intel optimizations.

  1. hayesk

    Professional Poster

    Joined: Sep 1999

    0
    11/10, 02:39pm | report spam | Reply |

    Re: In other words

    Do you expect Adobe to work for free?

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