New iTunes DRM "report" prompts denial

SunnComm today refuted a published report saying that it was involved developing new iTunes DRM technology for Apple. The report, which appears to be written as a humor column, claims that SunnComm was working with its competitor Macrovision to develop new DRM technology. The presumably fictional new software was said to be keyed to Microsoft's Power Management technology, issuing forth a 125-volt "anti-p2p DRM charge" into the computer chassis when users attempt to play unauthorized iTunes tracks. The column also says that starting December 1st, all iTunes downloads will carry a new kind of Fair Play DRM, a direct negative feedback 'watermark' recognized by Fair Play earbuds that instructs the headphones to emit a piercing, high-pitched scream in stereo at 250 decibels when an iPod user attempts to play an iTunes track not sanctioned by Organized Music (EMI Group, Vivendi Universal, Warner Music).

Filed under: industry
Other story tags: digital music/video