toggle

AAPL Stock: 100.96 ( -0.83 )

Printed from http://www.macnn.com

Podcast advertising a ballooning industry?

updated 05:45 pm EST, Fri November 4, 2005

Podcast advertising

Venture capitalists, startup companies, and media giants are busy finding ways to make podcasting turn a profit, with one estimate suggesting that podcast advertisements could from the $30 billion radio advertising market in three to five years time. Adam Curry this month won a $9.8 million investment from Kleiner Perkins Caufield and Byers and Sequoia Capital, two top venture firms in the Silicon Valley who "saw the amazing adoption across the Net, and it was obvious that there was a big opportunity," according to a report from BusinessWeek Online. CBS, Clear Channel Communications, and Walt Disney are producing podcasts alongside individuals even as Apple, Yahoo, and AOL race to produce aggregation services to pool thousands of podcasts into centralized locations.

Popular podcasts are setting flat rates ranging from a few thousand dollars a month to as much as $45,000, according to the report. In one instance, Volvo agreed to pay $60,000 for a six-month sponsorship of the monthly podcast of Weblog's Autoblog, along with advertising on the website itself. In another case, a radio station out of Santa Monica made plans to charge $25 per one-thousand listeners once its current deal expires with Lexus. In yet another instance, an independent podcaster with over 200,000 listeners reportedly asks for $2 donations each month, raking in around $10,000 per month.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

toggle

Most Commented