CBS may offer TV content via iTunes

CBS on Wednesday unveiled plans to distribute three episodes of prime-time sci-fi series "Threshold" online via CBS.com, signaling its move to digital distribution of content. The Media Daily News reports that CBS has also been in discussions with Apple to offer its content via iTunes, following the landmark television content agreement Apple announced with rival network ABC earlier this year, which allows consumers to purchase of five of ABC's top television shows, including "Lost" and "Desperate Housewives," through iTunes for about $2 per episode. Looking the bolster its online presence, CBS is reportedly considering subscription and ad-supported models as well as selling content via iTunes. CBS Digital President Larry Kramer said a partnership with Apple is a strong possibility as long as the "economic proposal is fair enough," according to the report. CBS began offering a digital version of "Threshold" on Wednesday without any pre-roll advertising. The episodes will be available online for three days.

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