Column: Apple could learn from past mistakes
updated 07:50 pm EST, Thu November 3, 2005
Apple past mistakes
After transforming the digital music industry with the iPod, Apple is on a high. But the company has enjoyed success before - only to , warns Kieren McCarthy. "This is not the first time Apple has found itself with the best product in a market it has almost single-handedly created. And yet the Mac - launched with the famous TV advertisment 1984, which was aired once during that year's Superbowl - is now no more than a bit player. The Newton is long dead, and the Apple II is a museum piece." McCarthy says Apple's innovation "comes with a price: arrogance and a deep-seated control instinct." Having created a market, Apple's conviction has "frequently mutated into stubbornness and it has seen the market run off in a different direction once competitors have caught up."
Fresh-Faced Recruit
Joined: Sep 2003
Give me a break
I guess Steve Jobs being kicked out of the company and a bunch of MBAs who didn't know their heads from their behinds running the company had nothing to do with the decline. Not to mention any number of less obvious contributing factors that undoubtedly came into play, even unpleasant ones like Microsoft's business acumen.
Talk about a myopic, self-serving view of Apple's history just to make a woefully simplistic analogy about Apple's current dominance of the portable music player market being similar their early dominance of the home computer market. I'm so tired of talking heads blathering out some off-the-cuff proclamation just because the dimmest flicker of electricity actually managed to flit across some of their neurons producing a temporary delusion of profundity. Of course actually examining some of these issues might have more revelatory power than the tidy little piece of fluff writing linked above. Must have something to do with the real world not being tidy.