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Napster pushes college marketing

updated 03:50 pm EST, Tue November 1, 2005

Napster goes to college

Cornell University yesterday held "Napster night" to , a move that Napster hopes will lure them away from Apple's iTunes Music Store. Joseph Rudnick '08, the other Napster Campus Representative said "last year alone 10,000 Cornell students registered for Napster. This was the most successful first year for the Napster project out of any of the universities involved," according to a report from The Cornell Daily Sun. The problem facing Napster isn't the cost of the service, but rather enticing students to use the service, because Napster's music is incompatible with Apple's iPod digital music player. Recently, an NPD study found that iPods account for 92.1 percent of all MP3 players on the market.

by MacNN Staff




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