BW on 5G iPod experience

Apple's video iPod delivers an consumer experience , according to Businessweek. Along with the release of the new video-enabled device, Apple has gone the extra mile by providing a central place for locating and purchasing content: iTunes. "Perhaps most important, Apple has again done consumers a service by playing the trailblazer, persuading a top-tier studio to provide good content despite its fears of piracy and disruption to its distribution model. Competitors, especially Microsoft, won't just back off while Apple locks up the video market, but they face a big challenge. In digital entertainment, with so many irons in the fire, Microsoft has been unable to duplicate Apple's single-minded focus on consumers. The software giant's partners, mainly engineering-driven Asian manufacturers, design great hardware. But so far they haven't been able to match Apple's user-friendliness."

by MacNN Staff