tech industry
10/24/2005, 11:55am, EDT
Monday, October 24th
Microsoft open to further iPod integration with XBox
Microsoft vice president and XNA chief architect J Allard expressed in an interview with ign.com his hopes to be more cooperative with other companies, such as Apple, when speaking about the XBox 360, and the ability to plug an iPod into the device. Allen said: "I'm pro consumer on this one to the end. Anybody in my company who thought this was a bad idea to plug in Sony or Apple devices into this thing, I ended that conversation pretty quickly. This is the right thing to do for consumers. Once they invest $500 in their digital media library, you can't ask them to go buy a 360 music player and a 360 digital camera, and a 360... NO! They got their stuff. They're going to want to plug it in. We're going to be open here, guys. And if anything, I wish we could be more cooperative with the other companies that are doing those things. And if Sony or Apple were to call me up and say, "hey, we want to [do] some special things with the 360," i'm on it. I think it would not be in anybody's interest to say, we're not going to work with 360. It's good for them, it's good for us, and it's good for consumers."
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Please remember that M$ was the company that frowned upon employees using iPods on their Redmond Campus. They went as far as to hint at reprimand in a memo.
This is MS. No cooporation. Never.
Clearly, you're not from around here, and apparently you live on a different planet.
Even remotely considering that Microsoft's intentions are to help the consumer is a funny concept.
It's a veiled attempt to discredit Apple in the PR wars. Plain and simple. Apple should call their bluff and let them put iTunes on the 360.
Bill Gates gave the XBOX division more power and free reign than any other department.
We finally see the day where Microsoft comes sucking up to Apple!