graphics/web design

10/19/2005, 1:10pm, EDT

Wednesday, October 19th

Apple introduces Aperture for pro photographers

Apple today introduced Aperture, to be available through the Apple Store, the first all-in-one post production tool designed to provide everything photographers need after the shoot. Aperture features powerful compare and select tools, nondestructive image processing, color managed printing and custom web and book publishing. "Aperture is to professional photography what Final Cut Pro is to filmmaking," said Rob Schoeben, Apple's vice president of Applications Marketing. Compare and select tools in Aperture allow photographers to easily sift through massive photo projects and quickly identify final selections, and the application automatically groups sequences of photos into easy-to-manage stacks based on the time interval between exposures. Aperture will be available in November for $500 (system requirements were unavailable).

Aperture allows photographers to navigate through entire projects in a full-screen workspace that can be extended to span multiple displays, tiling multiple images side-by-side for a faster, easier compare and select.

The Loupe magnifying tool examines portions of images in detail without the need to zoom and pan across large files. A virtual Light Table builds simple photo layouts, rearranging, resizing, and piling them together in a free-form space. RAW images are maintained natively throughout Aperture without any intermediate conversion process, and can be retouched using a suite of adjustment tools designed specifically for photographers. Aperture's nondestructive image processing engine never alters a single pixel of original photos, giving photographers the power and flexibility to modify or delete changes at any point in the workflow. Aperture can create multiple versions of a single image without duplicating files, allowing experimentation without risk of overwriting the master image or using up large amounts of hard drive space. Aperture images can also be launched directly into Adobe Photoshop for compositing and layer effects. Aperture features a complete color-managed pipeline with support for device specific ColorSync profiles and a set of high-quality output tools for showcasing work. Print options include customizable contact sheets, high-quality local printing, and color-managed online prints.


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Ouch
0
10/19, 2:11pm, EDT
That must hurt for Adobe. Apple seems to have released a great app and this is just version 1...
Fresh-Faced Recruit
Joined Oct 2001
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Wow
0
10/19, 2:21pm, EDT
Amazing software for a version 1! Go and see the QuickTime demos on Apple's website. This will be a huge hit, I'll tell you. Although, you won't be using it on a PowerBook. Needs a fancy dual proc G5 and good graphics card.
Fresh-Faced Recruit
Joined Sep 2004
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sticker shock
0
10/19, 2:38pm, EDT
Aperture is going to open a gaping whole in the wallet. I'm surprised at the $500 price. I was expecting something for around $150 - $250. This is truly for pros who earn a living working on RAW photos.
Forum Regular
Joined May 2005
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demos very cool
0
10/19, 2:40pm, EDT
The demos are quite impressive. Seems like a really neat app. Makes me wish I actually needed it for something.
Dedicated MacNNer
Joined Oct 1999
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EDU pricing
0
10/19, 2:51pm, EDT
Student pricing is $249; pricing for institutions is $149.
Fresh-Faced Recruit
Joined Apr 2002
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Aperture Express
0
10/19, 2:53pm, EDT
That's what I need. I need more than iPhoto, I'm willing to spend $250 or so but I don't need or want all the features of Aperture. Similar to Final Cut Express for prosumers I guess.
Dedicated MacNNer
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Interesting
0
10/19, 2:57pm, EDT
I am a semi-pro photographer, and this tool should very interesting.

I love photoshop, but more and more I wish that the software were more suited to my process. It doesn't sound like Aperture necessarily suits *mine* better, but I think for most pro photographers, it will.

I will be watching this product with interest. If I hear good things about the 1.0, I may consider investing-- although it is more likely I will wait for the 2.0.

Stepping aside from my role as a potential user for this software, and putting on my Apple Enthusiast (and stockholder) hat, this software is both exciting and worrying.

What happens if this software does very well, or is perceived as a threat by Adobe? Could they decide to "knife the baby" and take Photoshop away from the Mac platform? I'd love the addition of an Apple product in this space, but not at the expense of the very mature leader of the pack.

Fresh-Faced Recruit
Joined Apr 2001
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OH MY GOD!
0
10/19, 3:08pm, EDT
This is the first step to battle Photoshop??? Watch out Adobe... Apple is going to ROCK your world.

never bite the hand that give you food.... never.
Grizzled Veteran
Joined Mar 2003
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Awesome!
0
10/19, 3:15pm, EDT
This is THE BEST ver.1 application I have EVER seen.
Senior User
Joined Nov 1999
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Same as before
0
10/19, 3:19pm, EDT
Adobe isn't going to start attacking Apple. The same thing happened when FinalCut came out on the mac. They still make Premiere. Personally I see no reason to drop photoshop after I get this program. Apeture is more suited to replace ACDSee, IView, BibbleLabs, and other similar programs. It's a major portfolio management program with some minor editing abilities to do some touch up work. But for anything major I plan on using photoshop.
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