tech industry
10/18/2005, 4:15pm, EDT
Tuesday, October 18th
Washington Post on Apple's "Vingle" trademark
The Washington Post provides some speculation and analysis regarding Apple's recent "Vingle" trademark filing. Frank Ahrens speculates that Apple may be readying "an uber-portal that combines the search functions of Google and the content scope of AOL's 'walled garden,' the television networks and the music labels." Another possibility is that "Vingle" is a placeholder. "Apple may never try any of the things it lists in its filings but reserves the right to do so under the Vingle name. Speculation is that the name is a contraction of 'video' and 'single,' which would coincide with the new video iPod. The filings have an 'everything we can think of' feel to them, along the lines of Hollywood contracts that ensure studio rights for distributing movies here or anywhere in the known universe."
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I hope Apple doesn't use it.
However I believe this will be the equivalent of video-Jingle or VINGLE. Short blasts of branding geared toward interstitial play between all these vlogs and episodes.
Video single - nope, that's called a "music video." Video Jingle - yep, that's called a Vingle!
I suppose Apple would like the idea of storms taking out G5 towers so we would buy new ones thus then stimulating the economy.
Video Jingle - that's the ticket.