Washington Post on Apple's "Vingle" trademark

In Paris, Steve Jobs gave a bit of glimpse into his powerful mind with the comment, "I don’t think the convergence of television and computer is going to happen." What he was alluding to is the perhaps the concept of convergence at the user level (i.e., portable) and has little to do with a static device such as a television. In the case of the Ipod product, this could be a reincarnation as a device capable of all the remarks in this "Vingle" patent. Imagine being able to have online, offline, and nearline content--anything you want in your pocket and accessible by various means (video, audio, wireless, eyeset, headset, wired) anytime, anywhere. A device capable of interfacing with TV, Computers, Cell Phones, etc on the fundamental level and then go beyond conventionality to include video chat, events, movies, music, internet, books; pretty much anything you can imagine. I think the most logical assumption is to assume that Apple will remove many intermediaries and bypass the convergence of Television and Computer by breaking the very nature of user involvement and become the provider of such services and devices. But who will Apple team with?......Who knows, really. Apple continues to build reputation and leverage in its current industry and the Itunes Music Store may be the child of this post-modern Internet. The revolution being waged in the home is probably just an enabling part of Apple's revolution which goes beyond computing and broadcast and into the social context. This could be a big deal--real soon.

"Vingle" is an ugly word. It reminds me of "shingles" which is a painful and long-lasting viral infection.

I hope Apple doesn't use it.

Well, the word reminds me more of shingle, than shingles, which is what you have on your roof. Not so ugly.

Well, this "ugly" word may in fact be everywhere as jbjur mentions " Imagine being able to have online, offline, and nearline content--anything you want in your pocket and accessible by various means"

However I believe this will be the equivalent of video-Jingle or VINGLE. Short blasts of branding geared toward interstitial play between all these vlogs and episodes.

Video single - nope, that's called a "music video." Video Jingle - yep, that's called a Vingle!

But in Minnesota, Shingles are things on the roof that often need to be replaced due to frequent and violent summer storms.

I suppose Apple would like the idea of storms taking out G5 towers so we would buy new ones thus then stimulating the economy.

Video Jingle - that's the ticket.