Hollywood on new iPod

Apple faces a far wooing film and television producers to create shows for the new video iPod than it did in the music industry, Reuters UK reports. In the week since Jobs unveiled the handheld iPod, which plays video clips on a 2.5-inch diagonal screen, media and technology executives have been trying to figure out whether people will watch shows on a small screen, what types of programs will work and whether money can be made at the $1.99 price Apple set. "There is no doubt people are going to access content in more flexible ways going forward," said Rick Feldman, who heads the National Association of Television Program Executives. "What we don't know, for independent producers, is what kind of content is going to be wanted and needed, what it will cost and what it can be made for," he added. Sources familiar with the thinking at rivals NBC and CBS said those networks have talked to Apple about providing content, but that the $1.99 price tag was too low.

by MacNN Staff