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Apple quietly plans major presence at PhotoExpo Plus

updated 09:40 pm EDT, Tue October 18, 2005

Apple at PhotoExpo Plus

Ahead of tomorrow's planned , a major conference and expo geared towards photography professionals. Taking place in the same city and venue as Apple's planned special event, PhotoPlus Expo 2005 features a wide variety of exhibitors, including Adobe, Hewlett-Packard, and other major camera manufacturers, such as Olympus, Fuji, Nikon, Pentax, Kodak, and others. Apple is also planning a presence, according to sources, although it is not officially listed on on the exhibtors page. The three day conference is scheduled to run from Oct 20-22 at the Jacob K. Javits Convention Center, the same location as Apple's special event, which is scheduled for October 19th at noon EST. Apple has reserved the largest exhibition space on the floor, although it has made no public announcement and gone through great lengths to keep its participation from the public, according to AppleInsider.

by MacNN Staff





  1. michaeljohn63

    Joined: Dec 1969


    Old news, but....

    This story came up on other Mac news sites last week. Weird that it took so long for MacNN to post it--they usually are pretty on top of things.

    There seems to be a consensus among forum guessers (at Ars) that it will be a PowerMac upgrade (dual dual cores) and PowerBook tweeks. That might explain the timing of Apple's announcement, but that alone could not seem to explain why Apple would have this huge presence at the show. Some are predicting a pro-photo app, but that would be incredible, unless Apple had been worried that Adobe would jump ship with MacTel. Why kill Photoshop for Mac. I wonder, but very much doubt if there is some other total surprise announcement of hardware (e.g. Apple-branded digital cameras, or back to the printer for photos, new relationship with another big vendor--Adobe, Sony, Canon, etc.).

    The whole thing is very strange.

  1. zenlibra

    Joined: Dec 1969


    Photo Expo

    I was thinking it might be nice to have an iPhoto Pro type of application. Not to compete with Photoshop but more of a cataloging app that can read Adobe DNG files and generate JPEGS for quick and dirty printing. Then I could send my good shots into Camera Raw and Photoshop. I have actually been hoping they would offer a G5 based Mac mini or revive the cube(in aluminium) with a G5 in it.

  1. trenchcoat77

    Joined: Dec 1969


    Posted Oct. 14

    Actually, MacNN posted the original story on this on Oct. 14. This is just a follow-up with more information.

  1. trevc

    Joined: Dec 1969



    The apple store is now down, so guess can expect some updates!

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