Apple quietly plans major presence at PhotoExpo Plus
updated 09:40 pm EDT, Tue October 18, 2005
Apple at PhotoExpo Plus
Ahead of tomorrow's planned , a major conference and expo geared towards photography professionals. Taking place in the same city and venue as Apple's planned special event, PhotoPlus Expo 2005 features a wide variety of exhibitors, including Adobe, Hewlett-Packard, and other major camera manufacturers, such as Olympus, Fuji, Nikon, Pentax, Kodak, and others. Apple is also planning a presence, according to sources, although it is not officially listed on on the exhibtors page. The three day conference is scheduled to run from Oct 20-22 at the Jacob K. Javits Convention Center, the same location as Apple's special event, which is scheduled for October 19th at noon EST. Apple has reserved the largest exhibition space on the floor, although it has made no public announcement and gone through great lengths to keep its participation from the public, according to AppleInsider.
Fresh-Faced Recruit
Joined: Apr 2005
Old news, but....
This story came up on other Mac news sites last week. Weird that it took so long for MacNN to post it--they usually are pretty on top of things.
There seems to be a consensus among forum guessers (at Ars) that it will be a PowerMac upgrade (dual dual cores) and PowerBook tweeks. That might explain the timing of Apple's announcement, but that alone could not seem to explain why Apple would have this huge presence at the show. Some are predicting a pro-photo app, but that would be incredible, unless Apple had been worried that Adobe would jump ship with MacTel. Why kill Photoshop for Mac. I wonder, but very much doubt if there is some other total surprise announcement of hardware (e.g. Apple-branded digital cameras, or back to the printer for photos, new relationship with another big vendor--Adobe, Sony, Canon, etc.).
The whole thing is very strange.