apple news/media reports
10/18/2005, 9:40pm, EDT
Tuesday, October 18th
Apple quietly plans major presence at PhotoExpo Plus
Ahead of tomorrow's planned special event in New York City, sources tell MacNN that Apple has quietly planned a major presence at PhotoPlus Expo 2005, a major conference and expo geared towards photography professionals. Taking place in the same city and venue as Apple's planned special event, PhotoPlus Expo 2005 features a wide variety of exhibitors, including Adobe, Hewlett-Packard, and other major camera manufacturers, such as Olympus, Fuji, Nikon, Pentax, Kodak, and others. Apple is also planning a presence, according to sources, although it is not officially listed on on the exhibtors page. The three day conference is scheduled to run from Oct 20-22 at the Jacob K. Javits Convention Center, the same location as Apple's special event, which is scheduled for October 19th at noon EST. Apple has reserved the largest exhibition space on the floor, although it has made no public announcement and gone through great lengths to keep its participation from the public, according to AppleInsider.
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There seems to be a consensus among forum guessers (at Ars) that it will be a PowerMac upgrade (dual dual cores) and PowerBook tweeks. That might explain the timing of Apple's announcement, but that alone could not seem to explain why Apple would have this huge presence at the show. Some are predicting a pro-photo app, but that would be incredible, unless Apple had been worried that Adobe would jump ship with MacTel. Why kill Photoshop for Mac. I wonder, but very much doubt if there is some other total surprise announcement of hardware (e.g. Apple-branded digital cameras, or back to the printer for photos, new relationship with another big vendor--Adobe, Sony, Canon, etc.).
The whole thing is very strange.