updated 08:25 am EDT, Mon October 17, 2005
TIME on Apple
TIME Magazine focuses on Apple in its latest issue, which is now on sale. The magazine calls Apple "the world's ," and says, "conventional wisdom says its strategy is wrong, yet it keeps turning out great products." The report looks at Apple's creative team, including engineering vice president Fadell, iPod head Jon Rubinstein, industrial design chief Ive, CEO Jobs and marketing director Philip Schiller. "This is partly a story about a company called Apple Computer. It's also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves. But it's mostly a story about new things and where they come from, about which there are a few popular misconceptions.'