Apple begins airing new 3D-silhouette Eminem TV ad

Apple's new iTunes ad featuring rap superstar Eminem began airing this past weekend on major network television. The TV spot, which debuted at the special event last week, was shown during several sporting events on Sunday, including CBS football and the world series. The 30-second spot takes a new 3D approach to the "silhouette" ads popularized in Apple's recent iPod television campaigns, combining an iconic effect with music video-style filmography. Apple chief executive Steve Jobs told the crowd that Apple had been working on the concept for more than two years during its debut. The ad appeared in QuickTime Apple's website shortly after the "One More Thing" special event but soon disappeared without any explanation. The TV spot features Eminem performing his hit single "Lose Yourself," the same song that caused controversy in 2004, when Eminem's publisher Eight Mile Style filed a lawsuit against Apple claiming it used one of Eminem's songs in a television advertisement without permission.

Filed under: industry
Other story tags: digital music/video