updated 09:10 pm EDT, Fri October 14, 2005
Media coverage of Apple
Some believe Apple gets more attention than it deserves, including a new Slate editorial that examines the . The editorial looks at the inordinate media attention given to Apple, its product launches, and its products, in part to Apple manipulation of its message and the media as well as leveraging several rallying messages of Steve Jobs' mad genius and its role as the underdog: "The inordinate amount of attention paid to Apple's launches must be, in part, a function of the company's skill at throwing media events, stoking the rumor mills, and seducing the consuming masses. All this, plus the chatter-inducing creativity of Apple's ad campaigns, and its practice of putting its machines in pretty boxes make writing about Apple products more interesting than assessing the latest iterations of the ThinkPad or Microsoft Office."