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The media\'s obsession with Steve, Apple, its products

updated 09:10 pm EDT, Fri October 14, 2005

Media coverage of Apple

Some believe Apple gets more attention than it deserves, including a new Slate editorial that examines the . The editorial looks at the inordinate media attention given to Apple, its product launches, and its products, in part to Apple manipulation of its message and the media as well as leveraging several rallying messages of Steve Jobs' mad genius and its role as the underdog: "The inordinate amount of attention paid to Apple's launches must be, in part, a function of the company's skill at throwing media events, stoking the rumor mills, and seducing the consuming masses. All this, plus the chatter-inducing creativity of Apple's ad campaigns, and its practice of putting its machines in pretty boxes make writing about Apple products more interesting than assessing the latest iterations of the ThinkPad or Microsoft Office."




by MacNN Staff

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  1. Madison

    Joined: Dec 1969

    0

    Oh, okay...

    I guess it couldn't POSSIBLY have anything to do with its wildly successful products.

  1. Love Calm Quiet

    Joined: Dec 1969

    0

    Nose out of joint

    And their problem with Apple using a successful marketing strategy that's entertaining and piques everyone's interest is...

    ???

  1. l008com

    Joined: Dec 1969

    0

    HAHAHAHA

    This guy things apple gets more media than it deserves, so he writes up another article about apple and steve jobs!!! HAHAHAHAHH.... people like him are the cause of this 'problem'... if you wanna call it that... if you wanna call it anything. I'd simply call it popularity.

  1. SpaceMonkey

    Joined: Dec 1969

    0

    And yet...

    I especially love how at the top of the story, Slate has a bolded link to a "iPod-ready audio version" of the story. Sure makes the iPod seem insignificant, huh?

  1. Eriamjh

    Joined: Dec 1969

    0

    RDF is working...

    Finally... People are noticing Apple.

  1. natural1

    Joined: Dec 1969

    0

    Hack Schafer...

    ...is the next John Dvorak, making his rep on trashing Apple. He's an admitted MS holdover at Slate and has proposed no alternative solutions that are better than what Apple has already successfully implemented. He focuses on specs and price points and misses the elegance of an all-in-one solution. He thinks that America is dumber than he is for buying into Apple's music revolution. Plus, he wrote another article about Apple, which is exactly what he is complaining about! That's just silly.

  1. David Esrati

    Joined: Dec 1969

    0

    interesting=coverage

    Well, if any other company made as many interesting products, designed well, that made life easier for people to do what they want- they would get coverage too. The fact is- most companies are terrified to do anything other than build the lowest cost- largest denomination products.

  1. Swift

    Joined: Dec 1969

    0

    Shafer gets too much ink

    Dvorak sometimes says things for effect, but his opinions mean something. Shafer knows nothing. Did you know the iPod Photo was a failure and has been "discontinued"? I kid you not. He thinks he's being objective, but in several places, he just is repeating MS bull. And I don't even think he's doing that. Somebody ought to buy him an iPod.

  1. bobolicious

    Joined: Dec 1969

    0

    Windoze is ugly...

    ...to me having a design background... I can appreciate (and am willing to pay for) the care & energy that goes into creating a beautiful interface - and feasting on the best imagery I can day in & day out...

    Pretty packages have been a basis of fashion (and power) since the dawn of history... If you don't mind ugly, buy something else...

  1. Davedot

    Joined: Dec 1969

    0

    He's partly right...

    ...but he leaves out the fact that many of those 63 iPod headlines included the word "killer!" Reporters love to hype Apple, because when Apple has a dud, they can then start the death watch!

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