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Apple promotes Cook to COO, Rubinstein to retire

updated 01:40 pm EDT, Fri October 14, 2005

Exec changes at Apple

Apple today named Tim Cook its COO (chief operating officer), and announced that Jon Rubinstein, Apple's senior vice president of the iPod Division will retire on March 31 to be succeeded Tony Fadell. Cook, who has been Apple's executive vice president of Worldwide Sales and Operations since 2002, will continue to report to Steve Jobs, Apple's CEO. "Tim has been doing this job for over two years now, and it's high time we officially recognized it with this promotion," said Steve Jobs, Apple's CEO. "Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years." In addition, Fadell will report to Steve Jobs and take over all aspects of iPod engineering.

Apple said that Cook will continue to be responsible for all of the company's worldwide sales and operations, and will continue to lead the company's Macintosh Division. In addition, he will work closely with Jobs and the executive team to lead Apple's overall business.

"I've worked with Jon for over 15 years, and we're going to miss him. Jon has done an excellent job as a member of Apple's senior management team, as well as building our world-class iPod engineering team and running our hardware engineering team prior to that," said Steve Jobs, Apple's CEO. "Tony has been doing a superb job running a large part of the iPod engineering team, and we're expecting a very smooth transition."

Cook joined Apple in 1998 as senior vice president of Operations, and was promoted to executive vice president of Worldwide Sales and Operations in 2002. His responsibilities were expanded to include leading Apple's Macintosh Division in 2004. Before joining Apple, Cook was a vice president at Compaq and also spent 12 years with IBM. Cook earned an M.B.A. from Duke University, where he was a Fuqua Scholar, and a Bachelor of Science degree in Industrial Engineering from Auburn University.

Fadell joined Apple's iPod Engineering team in 2001 and was promoted to vice president of iPod engineering in 2004. Prior to joining Apple, Fadell worked at Philips Electronics. Prior to joining Philips, Fadell was a hardware and software architect at General Magic. He graduated with a BS degree in Computer Engineering from the University of Michigan in 1991.

by MacNN Staff




  1. porieux

    Joined: Dec 1969


    time to sell apple stock

    Tony Fadell? That guy is a $S@#@#.

  1. testudo

    Joined: Dec 1969



    Apple's bleeding executives. First it was Fred Anderson. Now Rubenstein. Seems like they all know that they're working for a sinking ship. Just 6 Billion in revenues last quarter. I mean, really.

  1. chas_m



    Sorry to see Jon go.

    I met him at one of the MacWorlds. A thoughtful, interesting man with a great head for tech. He'll be missed.

  1. Armas

    Joined: Dec 1969



    Fred Anderson was 59 when he started at Apple, in 1996 ( I think ) He certainly was 30 years older than the other VP's. I believe he spent several years mentoring his replacement - and earnings are still doing very well....but this is about Jon Jon retired after another stint, at NeXT, in charge of hardware. He was a millionaire, from a couple places where he did amazing work... He had no intention of working again, and didn't need the money...

    Steve, did his usual, and convinced him, even though he didn't need to work, where else could he get a chance to work on hardware like this? If you make hardware, this is a dream job, just a few years, the world will be a better place.....

    Yeah, it was Ruby & Avie, like steve said, "If you made a list of the 10 best for the job, these guys would be on it". Yes, genius...

    Of course, Steve has recruited more Genius than anyone in history... long as he doesn't retire for a while!!!

  1. himself

    Joined: Dec 1969


    re: Bleeding???

    Armas said: "Of course, Steve has recruited more Genius than anyone in history..."

    After George W. Bush that is...

  1. Glasspusher

    Joined: Dec 1969



    Armas and himself, please, enjoy testudo's wit.

    Thank you, your local sarcasm assistant

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