digital music/video

10/14/2005, 6:15pm, EDT

Friday, October 14th

Apple, Napster remove ads on P2P sites

Apple has withdrawn advertisements it placed on some peer-to-peer (P2P) file sharing sites. The ads were removed by both Apple and Napster after the companies received criticism and threats of legal action from the UK record industry, according to The Guardian. Record industry representatives called it ironic that the two leaders in legal music downloads have been supporting sites with illegal activity, according to the report: "We deplore the unauthorised distribution of music on internet sites which prosper by selling advertising on the back of copyright theft. It is hugely ironic that iTunes and Napster, two companies which have done so much to encourage legal downloading, have been caught up in these sites." The report notes that Sky, O2, BT Broadband, Easymobile, msn Messenger and Barclays also use these networks to promote their services.


Filed under: industry
Other story tags: digital music/video

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Interesting point
0
10/14, 6:27pm, EDT
But one could argue that those are precisely where iTunes et al. should be posting their ads if they want pirates to "convert" to legal music downloads. But what do I know?
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Joined Apr 2002
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duh
0
10/14, 6:29pm, EDT
Um, one of the main purposes of iTMS, Napster et al. is to get the illegal downloaders to download legally instead. It makes perfect sense to target this demographic by advertising on p2p sites. It's ironic in a *good* way. Yes, in the short-term they're giving money to p2p sites by buying ad space, but it's pretty mypoic to not look at the larger picture.
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Seems to be a good way
0
10/14, 7:04pm, EDT
Seems to be a good way to promote legal downloads. But as usual the record labels don't get it and never will.
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Also...
0
10/14, 10:10pm, EDT
Can you believe that, not only does apple promote on these sites, they continue to not only promote, but sell, products that are used for stealing and using stolen (ok, pirated, for those "its not stealing!" folks) music. I mean, believe it or not, you need a COMPUTER to use a P2P site to steal music, and Apple makes those. Even worse, Apple makes these computers to also create CDs, which allow people to copy their stolen wares onto disks to take with them. Finally, they make the iPod, which allows these thieves to listen to their stolen property wherever they want as well. All in all, it seems that Apple, despite their pretend "Don't steal music" appearance, do nothing but promote and give people the ability to steal.

So, there you have it. All that stolen music out there is Apple's fault!
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